A ranked comparison of Profound, Peec AI, Scrunch, PromptWatch, Passionfruit, and Bourd on pricing, model coverage, and API access.
The AEO/GEO tool category has matured. A handful of platforms now cover the same core job: running prompts against the major AI models, tracking mentions and citations, and reporting share of voice against competitors. Where the tools diverge is pricing, model coverage on base plans, and whether API access and team collaboration are included or gated to Enterprise.
This is a ranked comparison of five AEO/GEO platforms (Profound, Peec AI, Scrunch AI, PromptWatch, Passionfruit) against Bourd. It also names six more we evaluated but didn’t include in the deep section, and explains why.
Written by the Bourd team. Bourd is one of the tools compared. Pricing and feature data comes from each vendor’s public pages and is verified monthly. Where Bourd has real trade-offs against a competitor, we say so.
Bourd wins on the six criteria below: pricing transparency, model coverage on base plans, unlimited seats, API and MCP access on every plan, compliance posture, and published methodology. It does not win on everything. If you need content templates with automatic CMS publishing, Profound is better. If your use case is ChatGPT Shopping analytics, PromptWatch is better. If you need 20 prompts tracked for one brand and price is the only constraint, Passionfruit Lite at $19/mo is cheaper than any serious plan, including Bourd’s.
For everyone else (marketing teams, agencies running AEO across a book of clients, in-house SEO leads adding LLM visibility to their remit), Bourd is our recommendation. The rest of this article shows the math.
| Tool | Entry price | Models on base | Unlimited seats | API on base | Verdict |
|---|---|---|---|---|---|
| Bourd | $69/mo | 8 | Yes | Yes | Our pick. Every feature on every plan. |
| Profound | $99/mo | 1 (ChatGPT) | Yes | No (Enterprise only) | Strong product. Workspaces, full model coverage, and API gated to Enterprise. |
| Peec AI | $95/mo | Pick 3 of 7 | Yes | No (Advanced+) | Each extra Model Provider $35–$165/mo. |
| Scrunch AI | $250/mo | 4 (Core) | No ($25/extra seat) | No (Enterprise only) | Premium positioning, per-seat fees beyond tier caps. |
| PromptWatch | $99/mo | 8 | No (per-seat) | No (Professional+) | Same models as Bourd. Per-seat pricing punishes teams. |
| Passionfruit | $19/mo | 1 (ChatGPT at Lite) | Yes | No (none on any tier) | Lowest entry price. T&Cs allow pricing changes at any time. |
Pricing last verified April 2026.
Six criteria, each one a real buyer decision:
These are the six questions that separate a working AEO tool from a dashboard you’ll replace in 12 months.
Strong product, built for lock-in. Workspaces, full model coverage, and the API are Enterprise-gated.
Profound is the best-funded tool in this comparison (Series C, $96M raised). The product is polished, the content-template and auto-publish features are genuinely useful, and ChatGPT Shopping integration is mature. The commercial model is the problem: most of what the tool actually does sits behind the Enterprise tier.
| Plan | Price | Prompts | Models | Notes |
|---|---|---|---|---|
| Starter | $99/mo | 50 | ChatGPT only | Single brand |
| Growth | $399/mo | 100 | 3 models | 3 brands |
| Enterprise | Custom (est. $3–4k/mo) | Custom | All | Full model coverage starts here |
Content templates and auto-publishing into your CMS are the reason you’re buying the tool, you have Enterprise budget, and you’re willing to book a call to access the core features.
You want workspaces and all nine Model Providers on every plan, without an Enterprise conversation. Full comparison: Bourd vs Profound →
Looker Studio connector. Pick three Model Providers per plan. Each extra costs $35–$165/mo.
Peec is BI-friendly. If your team already reports out of Looker Studio, the native connector is a real fit. The trade-off is per-Provider pricing: every base plan lets you choose 3 Model Providers from a catalog of 7 (ChatGPT, Perplexity, Gemini, Google AI Overviews, Google AI Mode, Microsoft Copilot, Grok). Each additional Model Provider costs $35 on Starter, $85 on Pro, or $165 on Advanced — per month, per Provider. Claude is not in Peec’s catalog. Peec and Bourd have the two most mature MCP platforms out of all products compared.
| Plan | Price | Prompts | Models | Notes |
|---|---|---|---|---|
| Starter | $95/mo | 50 | Pick 3 of 7 | $35/mo per extra Model Provider |
| Pro | $245/mo | 150 | Pick 3 of 7 | $85/mo per extra Model Provider |
| Advanced | $495/mo | 350 | Pick 3 of 7 | $165/mo per extra Model Provider; API unlocks here |
| Enterprise | Custom | Custom | Negotiable | n/a |
You’re reporting out of Looker Studio, and three of the seven Model Providers in Peec’s catalog cover the buyers you care about.
You want all nine Model Providers on the lowest paid tier and a public API you don’t have to negotiate for. Full comparison: Bourd vs Peec →
One of the earliest AEO entrants. Product velocity hasn’t matched.
Scrunch was one of the first tools in the category and raised an early venture round on that head start. The pricing still reflects the early-mover positioning: $250 to start for one brand and four Model Providers, $25 per additional seat above the cap, and API access only on Enterprise. The product itself has been slower to evolve than competitors that shipped later. Coverage is narrow for the price.
| Plan | Price | Prompts | Seats | Brands | Notes |
|---|---|---|---|---|---|
| Core | $250/mo | 125 | 5 | 1 | $25/extra seat (or $75/5-pack); 4 Model Providers |
| Agency Core | $500/mo | 250 | Unlimited | Unlimited | Still 4 Model Providers |
| Enterprise | Custom | Custom | Unlimited | Unlimited | API and remaining 5 Model Providers start here |
You specifically need Microsoft Copilot tracking on a base plan, your prompt volume sits inside the 125-prompt Core limit, and four-Provider coverage is enough.
You want the lower entry price and API access without an Enterprise conversation. Full comparison: Bourd vs Scrunch →
Eight of Bourd’s nine Model Providers (missing Google AI Overviews). Per-seat pricing and extra fees for brands. API starts at Professional.
PromptWatch is the closest to Bourd on model coverage: all eight of its Model Providers on every plan, missing only Google AI Overviews from Bourd’s set. The difference is how the plans are billed. Per-seat pricing with low prompt caps and per-brand fees means the bill grows with the team, not with usage. API access is excluded from the Essential tier.
| Plan | Price | Prompts | Seats | Brands |
|---|---|---|---|---|
| Essential | $99/mo | 50 | 1 | 1 |
| Professional | $249/mo | 150 | 2 | 2 |
| Business | $579/mo | 350 | 5 | 5 |
| Enterprise | Custom | Custom | Unlimited | Unlimited |
You need ChatGPT Shopping analytics, and your team is small enough that per-seat pricing and a three-brand cap aren’t constraints.
You want unlimited seats, unlimited brands, and one more Model Provider than PromptWatch (Google AI Overviews) from day one. Full comparison: Bourd vs PromptWatch →
$19/mo entry. Run by a digital agency as lead generation. No API or MCP. T&Cs allow pricing changes at any time.
Passionfruit is a loss-leader product. The parent company is a digital services agency; the tool exists primarily to generate leads for the consulting arm. That framing shows up in the product itself: limited Model Provider coverage on self-serve, no programmatic access on any tier, and basic insights without optimization recommendations. It’s positioned for solo operators who want a starter dashboard, not for teams running AEO as a measurement function.
| Plan | Price | Prompts | Models |
|---|---|---|---|
| Lite | $19/mo | 20 | ChatGPT only |
| Starter | $49/mo | 70 | 3 (adds Gemini, Perplexity) |
| Pro | $99/mo | 150 | 4 (adds Claude) |
| Enterprise | Custom | Custom | 9 (adds Grok, DeepSeek, Meta AI, Copilot, AI Overviews) |
You need to track 20 prompts for one brand, price is the only constraint, and you accept the risk of pricing changes mid-contract.
You want nine Model Providers from day one, API and MCP access (Passionfruit has neither on any tier), and no “we can change pricing whenever we want” clause in the T&Cs. Full comparison: Bourd vs Passionfruit →
Every feature on every plan. Nine Model Providers, API, MCP, SSO, unlimited seats. Credit-based pricing.
Bourd is the intelligence layer, not the editorial workflow. Sharp focus on measurement: mentions, citations, sentiment, share of voice over time, and specific content gaps where competitors get cited and you don’t. Then open access via API and MCP, so teams build their own workflows in the tools they already use.
| Plan | Price | Credits | Typical prompts | Notes |
|---|---|---|---|---|
| Starter | $69/mo | 25,000 | ~70 | All nine Model Providers, full feature set |
| Growth | $149/mo | 75,000 | ~200 | Featured plan |
| Pro | $1,099/mo | 750,000 | ~2,000 | Agencies and multi-brand books |
Top-ups run $1.30–$2.00 per 1,000 credits depending on tier, with 12-month carry-over. 1,000 free credits on signup, no card. 14-day refund.
Honest trade-offs, not softened:
If you want the AEO tool to also be the editorial workflow and the CMS publishing layer, Bourd is not the right pick.
You want measurement, API access, and unlimited collaboration without the Enterprise negotiation.
See pricing → · Try Bourd free (1,000 credits, no card) →
A few more AEO/GEO tools we’ve evaluated but held back from the deep section to keep this post focused:
Put these in the vendor conversation. Ask for evidence, not claims.
1. How do you validate the accuracy of your visibility tracking?
2. What’s your data source: official API or front-end scraping?
3. What’s your process for supporting new AI model releases?
4. How do you measure ROI beyond citation counts?
5. How do I control query volume and cost?
Which AEO/GEO tool is cheapest? Passionfruit Lite at $19/mo. It tracks 20 prompts against ChatGPT only and is operated by a digital agency as a lead-generation product. For anything beyond a single brand with minimal coverage, Bourd’s Starter plan at $69/mo covers nine Model Providers and is the cheapest serious option.
Which AEO tools offer API access on base plans? Bourd is the only tool in this comparison with API access on its lowest paid tier. PromptWatch gates API to Professional ($249). Peec AI gates API to Advanced ($495) and Enterprise. Profound and Scrunch AI gate API access to Enterprise. Passionfruit does not document a public API on any tier.
Which AEO tools track all nine major Model Providers? Bourd tracks ChatGPT, Claude, Gemini, Perplexity, Grok, DeepSeek, Meta AI, Google AI Mode, and Google AI Overviews on the lowest paid tier. PromptWatch covers the same set minus Google AI Overviews (eight Model Providers on every plan). Profound covers seven only on Enterprise (no Google AI Mode). Peec AI lets you pick 3 from a catalog of 7 (ChatGPT, Perplexity, Gemini, AI Overviews, AI Mode, Copilot, Grok) and bills $35–$165/mo for each extra; Claude is not in their catalog. Scrunch AI Core covers four. Passionfruit covers four on self-serve (Pro adds Claude); the remaining Model Providers are Enterprise only.
What’s the difference between AEO and GEO? Both describe the same work: optimizing content so that brands are accurately cited by AI-generated answers. AEO (Answer Engine Optimization) is more common in SEO circles; GEO (Generative Engine Optimization) is more common among marketing agencies. The underlying task is the same: tracking how a brand is cited by LLMs, finding content gaps where competitors win citations, and producing content that models source accurately.
Do I need a dedicated AEO tool, or can my SEO platform handle it? Ahrefs and Semrush have added AEO modules. They are broader and shallower than dedicated AEO tools: fewer prompts tracked, weaker citation parsing, less model coverage. For a team running an SEO suite and adding AEO as a small part of the job, the module may be sufficient. For teams where AEO is a primary measurement surface, a dedicated tool produces more useful data.
How often do AEO tools need to update for new AI model releases? Major model releases ship on a cadence of months: GPT-5, Claude Sonnet 4.6, Gemini 3, Grok 4.20, and Opus 4.7 all landed in the last 12 months. Tools that take weeks to add support are signaling how much engineering attention the product gets. Look for a public changelog with dated entries.
If you want to try Bourd, there are 1,000 free credits on signup, no card required. Get started → · See pricing → · Bourd MCP →
Last updated April 22, 2026. Pricing verified against each vendor’s public pages at time of writing. We refresh this comparison quarterly; if a vendor on this list has changed pricing and we haven’t caught it, let us know.
Founder @ Bourd
Software engineer and data scientist. Founded my first company in 2014. Spent years alongside marketing and growth teams at startups before building Bourd. Posts here report what we see across the prompts Bourd runs on ChatGPT, Claude, Gemini, Perplexity, Grok, DeepSeek, Meta AI, Google AI Mode, and Google AI Overviews.
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