Bourd
Peec makes you pick three Model Providers, then bills per Provider for the rest.
Peec AI is a Berlin-based AEO platform focused on tidy reporting and Looker Studio integration. If your volume fits the 50 / 150 / 350 prompt tiers and three Model Providers cover your brief, it's a workable match.
The awkward part is per-Provider add-on pricing. Every base plan (Starter $95, Pro $245, Advanced $495) lets you choose 3 Model Providers from a catalog of 7. Each additional Model Provider costs $35 on Starter, $85 on Pro, or $165 on Advanced. Per month, per Provider. Matching Peec's full 7-Provider catalog on Pro adds $340/mo in add-on fees on top of the base price. API access and the Looker connector are gated to Advanced ($495/mo) and Enterprise.
Bourd prices the other way around. All nine Model Providers (ChatGPT, Claude, Gemini, Perplexity, Grok, DeepSeek, Meta AI, Google AI Mode, Google AI Overviews) are on every plan, starting at $69/month. API and MCP are on every plan. Pricing is pay-as-you-go credits tied to token cost, not prompt caps. Going from 50 to 60 prompts doesn't trigger a plan change. Unlimited workspaces everywhere.
The sections below lay out pricing side by side, Model Provider coverage, and the honest trade-offs. Peec still wins on the Looker Studio connector (Advanced+) and Europe-based support. Peec and Bourd are also the only two platforms in the category shipping production MCP servers on every plan. Most AEO tools either don't support MCP or list it as "coming soon." Bourd wins on cost per Model Provider and API access.
Choose Bourd if...
- You want every Model Provider included (Peec base plans limit you to three, with add-ons per extra)
- You are an agency managing multiple clients with shared billing
- You need API access without moving up to Advanced/Scale or Enterprise
- You want to scale past 350 tracked prompts/mo without custom quotes
- You want control over tracking frequency (Peec forces daily on Essential/Growth; weekly only unlocks at Scale+)
- You need unlimited projects and workspaces (Peec caps agency projects at 3/10/25 per tier)
- You need SSO without jumping to Peec Comprehensive (Bourd includes SSO on every plan)
Choose Peec AI if...
- You need Looker Studio integration
- Three Model Providers is enough and 50–350 prompts/mo covers your volume
Note: Feature availability and limits vary by plan and change over time. Confirm details on the vendor's current pricing pages.
Feature comparison
What each platform offers, and what sets them apart.
Both have
- AI visibility tracking
- Prompt-level insights
- Production MCP server on every plan
- Free trial
- Unlimited seats on all plans
- Guided content recommendations
Peec AI has
- Looker Studio connections (Advanced+)
- Country-level tracking on Pro and above
Bourd has
- Unlimited workspaces on every plan
- Pay-as-you-go credit pricing (no prompt caps)
- All 9 Model Providers included (Google AI Mode and AI Overviews are the latest). No per-Provider add-on fees
- API access on every plan (Peec gates to Advanced+)
- MCP server on every plan
- Flexible tracking frequency on every plan
Find your plan
Estimate your usage.
No impact on Bourd (unlimited)
Assumes weekly runs. AEO doesn't move daily.
ChatGPT, Claude, Gemini, Perplexity, Grok, DeepSeek, Meta AI, Google AI Mode
No impact on Bourd (unlimited)
No impact on Bourd (unlimited)
PromptWatch
Professional
Bourd includes unlimited seats, brands, and workspaces
Key differences (fast scan)
| # | Dimension | Bourd | Peec AI |
|---|---|---|---|
| 1 | Primary focus | Brand visibility in AI search with intelligent content optimization for AEO/GEO teams | AI search analytics and content recommendations |
| 2 | Pricing model | Usage-based pricing with no feature gating | Starter, Pro, and Advanced each let you choose 3 Model Providers from the catalog. Each additional Model Provider costs $35–$165 per month depending on tier. API access gated to Advanced and Enterprise. |
| 3 | Cost per prompt* | $1.00 | $1.63 |
| 4 | User limits | None | None |
| 5 | Workspace/brand limits | None | Limited per plan at additional cost |
| 6 | AI model access | All 9 Model Providers on every plan | Choose 3 of 7 on base plans. Extras $35–$165/mo each |
| 7 | Insights & recommendations | Surfaces which prompts competitors win, with pages and citations to target | Advanced insights |
| 8 | API access | Yes | Yes |
*Cost per prompt based on Peec AI's Pro plan ($245/150 prompts) and Bourd's Growth plan ($149) running 150 equivalent prompts.
Brand pricing anchored to Peec AI
What you'd pay on Bourd for equivalent (or better) coverage.
| Tier | Peec AI | Bourd equivalent | Bourd advantage |
|---|---|---|---|
| Starter | $95/mo 50 prompts, 3 of 7 Model Providers | ~$69/mo Starter $69 | $26/mo (27%) |
| Pro | $245/mo 150 prompts, 3 of 7 Model Providers | ~$149/mo Growth $149 | $96/mo (39%) |
| Advanced | $495/mo 350 prompts, 3 of 7 Model Providers, API | ~$311/mo Growth $149 + 108k credits | $184/mo (37%) |
Pricing notes
Peec prices verified on peec.ai/pricing April 2026 in USD. Peec base plans allow you to pick 3 Model Providers; each additional Model Provider costs $35–$165 per month depending on tier. Bourd includes all 9 Model Providers on every plan with no per-Provider fee. Bourd equivalent estimates assume same prompt volume across 3 Model Providers; matching Peec's full 7-Provider catalog would add $140–$660/mo in add-on fees (4 extra Model Providers × $35–$165).
Agency pricing compared
Peec AI's agency plans meter usage in credits. Here's what the same volume looks like on Bourd.
| Tier | Peec AI | Bourd equivalent | Bourd advantage |
|---|---|---|---|
| Essential (10k) | $245/mo 10,000 credits, daily tracking only | ~$172/mo Growth $149 + 15k overage @ $1.50/1k | $73/mo (30%) |
| Essential (15k) | $345/mo 15,000 credits, daily tracking only | ~$239/mo Growth $149 + 60k overage @ $1.50/1k | $106/mo (31%) |
| Growth (25k) | $495/mo 25,000 credits, daily tracking only | ~$374/mo Growth $149 + 150k overage @ $1.50/1k | $121/mo (24%) |
| Growth (35k) | $695/mo 35,000 credits, daily tracking only | ~$509/mo Growth $149 + 240k overage @ $1.50/1k | $186/mo (27%) |
| Scale (65k) | $795/mo 65,000 credits, weekly tracking unlocks here | ~$914/mo Growth $149 + 510k overage @ $1.50/1k | — |
| Scale (85k) | $1,195/mo 85,000 credits | ~$1,119/mo Pro $1,099 + 15k overage @ $1.30/1k | $76/mo (6%) |
| Comprehensive | Custom Quote required | $1,099/mo Pro plan, 750k credits, published pricing | Published pricing, no sales call |
Pricing notes
Credit math: 1 Peec AI credit ≈ 9 Bourd credits for equivalent prompt-level activity. Bourd wins on Essential, Growth, and Scale (85k), where Pro's base quota takes over. The one exception is the middle Scale (65k) tier, where Peec AI comes out ahead by roughly $119/mo on credit-for-credit math.
Tracking cadence: Essential and Growth are locked to daily. Weekly and custom only unlock at Scale. Bourd lets you pick frequency on every plan, which stretches credits further when weekly fits.
Caps and gates: Peec AI caps projects per agency tier (Essential 3, Growth 10, Scale 25), gates API to Scale and above, and gates SSO to Comprehensive. Bourd includes all 9 Model Providers, unlimited projects and workspaces, API, and SSO on every plan, including Starter at $69/mo.
Peec AI limitations to consider
Feedback from third-party reviews and platform observations.
Note: Features and limitations may change. Verify current details on the vendor's website.
One product, two shapes
Brands tracking one brand. Agencies running a book. Same product, priced for both.
For brands
Measurement, not dashboards.
One surface
Prompts, responses, citations, and share of voice in one place.
Published pricing
Usage-based billing tied to token cost. Every action shows its credit cost before it runs.
Recommendations, not just dashboards
See which prompts competitors get cited for, and the pages they cite.
RBAC + custom roles
Role-based access control that matches your org chart.
API access included
REST API and MCP on every plan. No extra charge.
Security posture
Annual third-party penetration testing. Google SSO and custom roles on every plan.
For agencies
Built for a book of clients.
Multi-account access
One login across agency-owned and client-owned accounts.
No per-seat pricing
Invite the team without adding a line item.
Workspace isolation
Client data stays separate within the account. Full data segregation.
Aggregated billing
One invoice across every workspace in the account.
Flexible management
Run clients inside your account, or join theirs. Same login works for both.
No Enterprise tier
API, SSO, custom roles, every major Model Provider on every plan. No sales call to reach them.
More comparisons
Exploring your options? See how Bourd compares to other tools.
All nine Model Providers.
Published pricing.
Credits tied to token cost. No prompt quotas to cap out of. Start at $69.
1,000 free credits • No credit card required