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Bourd

Introduction to Bourd

Bourd is a platform for Answer Engine Optimization (AEO). It provides the tools to monitor, analyze, and influence how your brand is represented in responses from every major Model Provider — ChatGPT, Claude, Gemini, Perplexity, Grok, DeepSeek, Meta AI, and Google AI Mode.

This document provides a high-level overview of the platform and a guide to getting started.

Core functionality

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Traditional SEO tools don’t track how your brand is represented inside AI answers. Bourd does.

Key features

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  • Multi-model monitoring: Run prompts across ChatGPT, Claude, Gemini, Perplexity, Grok, DeepSeek, Meta AI, and Google AI Mode to compare brand representation, sentiment, and ranking.
  • Competitive intelligence: Track competitor mentions alongside your own to calculate share of voice and ranking position (e.g., 1st, 2nd, or 3rd mention) within AI-generated lists.
  • Citation source analysis: Identify the specific URLs and domains that AI models cite as sources. This maps the content and publications that influence your brand’s perception.
  • Automated analysis: Schedule prompts to run on a weekly or monthly basis to build a historical dataset for trend analysis.
  • Analytics and reporting: Visualize trends, measure the impact of marketing and PR efforts on AI visibility, and track AEO metrics.

Getting started: initial setup

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You can configure your account and run your first analysis in about 30 minutes.

1. Foundational setup (5 minutes)

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First, define the brands and topics you want to monitor.

  1. Set up your brand and competitors: Configure your brand and a list of key competitors. This is essential for competitive intelligence features.
  2. Create your first monitoring prompt: Create 3-5 high-value prompts. These should reflect common customer questions or keywords relevant to your industry (e.g., “What is the best software for X?“).

2. Baseline analysis (15 minutes)

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Next, run your prompts to establish a baseline understanding of your current AI search visibility.

  1. Run your first analysis: Execute your saved prompts across all connected AI models.
  2. View your results and analytics: Review the initial report to understand your baseline metrics, competitive position, and the sources cited.

3. Automation and scaling (10 minutes)

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Finally, automate the data collection process and begin deeper analysis.

  1. Set up automated monitoring: Schedule your most important prompts to run on a recurring basis (e.g., weekly).
  2. Analyze citation sources: Dig into the citation data to identify high-influence domains and content for your SEO and content strategy.

Documentation index

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Core workflows

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Guides and concepts

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Support

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If you have questions or require assistance, contact our support team at support@bourd.dev. Response time is typically within 24 hours.