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Bourd

Introduction to Bourd

Introduction to Bourd

Section titled “Introduction to Bourd”

Bourd is a platform for Answer Engine Optimization (AEO). It provides the tools to monitor, analyze, and influence how your brand is represented in responses from major AI models like ChatGPT, Claude, Perplexity, and Gemini.

This document provides a high-level overview of the platform and a guide to getting started.

Core Functionality

Section titled “Core Functionality”

Bourd is designed to provide visibility into the “black box” of AI search. Traditional SEO tools are not equipped to track brand presence within conversational AI responses. Bourd fills this gap.

Key Features

Section titled “Key Features”
  • Multi-Model Monitoring: Execute prompts simultaneously across multiple large language models (LLMs) to compare brand representation, sentiment, and ranking.
  • Competitive Intelligence: Track competitor mentions alongside your own to calculate share of voice and ranking position (e.g., 1st, 2nd, or 3rd mention) within AI-generated lists.
  • Citation Source Analysis: Identify the specific URLs and domains that AI models cite as sources. This allows you to map the content and publications that influence your brand’s perception.
  • Automated Analysis: Schedule prompts to run on a daily, weekly, or monthly basis to build a historical dataset for trend analysis and performance measurement over time.
  • Analytics & Reporting: Visualize trends, measure the impact of marketing and PR efforts on AI visibility, and track key AEO metrics.

Getting Started: Initial Setup

Section titled “Getting Started: Initial Setup”

You can configure your account and run your first analysis in approximately 30 minutes by following these steps.

1. Foundational Setup (5 minutes)

Section titled “1. Foundational Setup (5 minutes)”

First, define the brands and topics you want to monitor.

  1. Set Up Your Brand & Competitors: Configure your brand and a list of key competitors. This is essential for competitive intelligence features.
  2. Create Your First Monitoring Prompt: Create 3-5 high-value prompts. These should reflect common customer questions or keywords relevant to your industry (e.g., “What is the best software for X?“).

2. Baseline Analysis (15 minutes)

Section titled “2. Baseline Analysis (15 minutes)”

Next, run your prompts to establish a baseline understanding of your current AI search visibility.

  1. Run Your First Analysis: Execute your saved prompts across all connected AI models.
  2. View Your Results & Analytics: Review the initial report to understand your baseline metrics, competitive position, and the sources cited.

3. Automation & Scaling (10 minutes)

Section titled “3. Automation & Scaling (10 minutes)”

Finally, automate the data collection process and begin deeper analysis.

  1. Set Up Automated Monitoring: Schedule your most important prompts to run on a recurring basis (e.g., weekly).
  2. Analyze Citation Sources: Dig into the citation data to identify high-influence domains and content for your SEO and content strategy.

Documentation Index

Section titled “Documentation Index”

Core Workflows

Section titled “Core Workflows”

Guides & Concepts

Section titled “Guides & Concepts”

Support

Section titled “Support”

If you have questions or require assistance, please contact our support team at support@bourd.dev. We offer a 24-hour response time. Enterprise plans include priority support and a dedicated customer success manager.