Same eight engines. PromptWatch charges per seat. Bourd doesn't.
Bourd and PromptWatch support the same eight engines (ChatGPT, Claude, Gemini, Perplexity, Grok, DeepSeek, Meta AI, Google AI Mode), and both track citations, prompt responses, and brand sentiment. The differences are in pricing, collaboration, and how much you pay as you scale.
PromptWatch is per-seat. Essential is $99/month for one seat and 50 prompts on a single brand, and API access isn't included on that tier. Professional jumps to $249 for two seats and 150 prompts across two brands, with API. Business is $579 for five seats, five brands, and 350 prompts. Enterprise is custom-quoted and gated behind a demo call. That structure works for single users or small teams. It scales expensively for agencies or in-house teams that want to invite stakeholders without paying per head.
Bourd uses credit-based pricing and includes unlimited seats, workspaces, and prompts on every plan. Starter $69, Growth $149, Pro $1,099 with a published ceiling. No sales call. PromptWatch has a few things Bourd doesn't (ChatGPT Shopping analytics, crawler logs). Bourd has follow-up conversations inside prompt responses, published enterprise pricing, and role-based access built in.
The sections below compare the two on pricing, collaboration, and the specific features where each platform pulls ahead.
Choose Bourd if...
- You need team collaboration with RBAC
- You need to interrogate and understand prompt responses with follow up conversations
- You want published pricing without having to book a sales call
- You are an agency that needs to manage multiple clients and brands
Choose PromptWatch if...
- You need ChatGPT shopping analytics
- You don't need multiple seats, brands or workspaces and team collaboration
Note: Feature availability and limits vary by plan and change over time. Confirm details on the vendor's current pricing pages.
Feature comparison
What each platform offers, and what sets them apart.
Both have
- Content & Technical Optimization for AI
- Prompt tracking
- Citation tracking
- Reddit + YouTube tracking
- Multi-modal coverage
PromptWatch has
- GPT shopping
- Crawler logs
Bourd has
- Follow-up conversations
- Published enterprise and agency pricing
- Unlimited seats and websites tracked
- API access on every plan (PromptWatch Essential excluded)
- MCP server on every plan
Find your plan
Estimate your usage.
No impact on Bourd (unlimited)
Assumes weekly runs. AEO doesn't move daily.
ChatGPT, Claude, Gemini, Perplexity, Grok, DeepSeek, Meta AI, Google AI Mode
No impact on Bourd (unlimited)
No impact on Bourd (unlimited)
PromptWatch
Professional
Bourd includes unlimited seats, brands, and workspaces
Key differences (fast scan)
| # | Dimension | Bourd | PromptWatch |
|---|---|---|---|
| 1 | Primary focus | Brand visibility in AI search with intelligent content optimization for AEO/GEO teams | AI search visibility monitoring for brands |
| 2 | Pricing model | Usage-based pricing with no feature gating | Per-seat pricing with prompt caps per tier. API access gated to Professional and above. Extra charges for additional seats and brands. |
| 3 | Cost per prompt* | $0.99 | $1.66 |
| 4 | User limits | None | Limited per plan |
| 5 | Workspace/brand limits | None | Limited per plan at additional cost |
| 6 | AI model access | All 8 engines on every plan | All 8 engines on every plan |
| 7 | Insights & recommendations | Surfaces which prompts competitors win, with pages and citations to target | Basic insights + content generation |
| 8 | API access | Yes | Yes |
*Cost per prompt based on PromptWatch's Professional plan ($249/150 prompts) and Bourd's Growth plan ($149) running 150 equivalent prompts.
Brand pricing anchored to PromptWatch
What you'd pay on Bourd for equivalent (or better) coverage.
| Tier | PromptWatch | Bourd equivalent | Bourd advantage |
|---|---|---|---|
| Essential | $99/mo 50 prompts, 1 seat, 1 brand, no API | ~$69/mo Starter $69 | $30/mo (30%) |
| Professional | $249/mo 150 prompts, 2 seats, 2 brands | ~$149/mo Growth $149 | $100/mo (40%) |
| Business | $579/mo 350 prompts, 5 seats, 5 brands | ~$414/mo Growth $149 + 265k credits | $165/mo (28%) |
Pricing notes
Prices verified on promptwatch.com/pricing as of April 2026. PromptWatch charges extra for additional seats and brands while Bourd does not. Bourd has no prompt caps, so adding a few prompts does not trigger an upgrade. Bourd also allows custom scheduling, so lower frequency means lower spend than quoted figures.
Enterprise and agency pricing
How the top tiers compare.
| Tier | PromptWatch | Bourd |
|---|---|---|
| Enterprise / Agency | Custom quote Requires booking a demo | $1,099/mo + overages Pro plan, published pricing |
Pricing notes
Figures above reflect PromptWatch's published tiers; their Enterprise tier is custom-quoted. PromptWatch charges extra for additional seats and brands; Bourd does not. Bourd has no per-tier prompt limits, so going from 50 to 60 prompts does not move the bill. Custom scheduling on Bourd means lower frequency equals lower spend.
PromptWatch limitations to consider
Feedback from third-party reviews and platform observations.
Note: Features and limitations may change. Verify current details on the vendor's website.
One product, two shapes
Brands tracking one brand. Agencies running a book. Same product, priced for both.
For brands
Measurement, not dashboards.
One surface
Prompts, responses, citations, and share of voice in one place.
Published pricing
Usage-based billing tied to token cost. Every action shows its credit cost before it runs.
Recommendations, not just dashboards
See which prompts competitors get cited for, and the pages they cite.
RBAC + custom roles
Role-based access control that matches your org chart.
API access included
REST API and MCP on every plan. No extra charge.
Security posture
Annual third-party penetration testing. Google SSO and custom roles on every plan.
For agencies
Built for a book of clients.
Multi-account access
One login across agency-owned and client-owned accounts.
No per-seat pricing
Invite the team without adding a line item.
Workspace isolation
Client data stays separate within the account. Full data segregation.
Aggregated billing
One invoice across every workspace in the account.
Flexible management
Run clients inside your account, or join theirs. Same login works for both.
No Enterprise tier
API, SSO, custom roles, every major AI engine on every plan. No sales call to reach them.
More comparisons
Exploring your options? See how Bourd compares to other tools.
No sales call.
No seat tax.
Unlimited seats, unlimited prompts, published pricing at the top tier. Skip the enterprise demo.