Choose Bourd if...
- You need team collaboration with RBAC
- You need to interrogate and understand prompt responses with follow up conversations
- You want transparent pricing without having to book a sales call
- You are an agency that needs to manage multiple clients and brands
Choose PromptWatch if...
- You need ChatGPT shopping analytics
- You don't have an existing analytics solution (GA4 etc) and need crawler logs
- You don't need multiple seats, brands or workspaces and team collaboration
Note: Feature availability and limits vary by plan and change over time — confirm details on the vendor's current pricing pages.
Feature comparison
What each platform offers — and what sets them apart.
Both have
- Content & Technical Optimization for AI
- Prompt tracking
- Citation tracking
- Reddit + YouTube tracking
- Multi-modal coverage
PromptWatch has
- GPT shopping
- Crawler logs
Bourd has
- Follow up conversations
- Transparent enterprise and agency pricing
- Unlimited seats and websites tracked
- API access on all plans
Calculate Your Cost
See exactly what you'll pay with Bourd vs competitors based on your usage
Your Usage
No impact on Bourd (unlimited)
ChatGPT, Claude, Gemini, Perplexity, Grok, DeepSeek, Meta AI
No impact on Bourd (unlimited)
No impact on Bourd (unlimited)
PromptWatch
Professional
Bourd includes unlimited seats, brands, and workspaces
Key differences (fast scan)
| # | Dimension | Bourd | PromptWatch |
|---|---|---|---|
| 1 | Primary focus | Brand visibility in AI search with intelligent content optimization for AEO/GEO teams | AI search visibility monitoring for brands |
| 2 | Pricing model | Usage-based pricing with no feature gating | Per-seat pricing with prompt caps per tier. Extra charges for additional seats and brands. |
| 3 | Cost per prompt* | $1.99 | $1.32 |
| 4 | User limits | None | Limited per plan |
| 5 | Workspace/brand limits | None | Limited per plan at additional cost |
| 6 | AI model access | All models on all plans | Full access on Enterprise only |
| 7 | Insights & recommendations | Advanced actionable insights with optimization suggestions | Basic insights + content generation |
| 8 | API access | Yes | Yes |
*Cost per prompt based on PromptWatch's Professional plan ($199) and Bourd's Growth plan ($149).
Brand pricing anchored to PromptWatch
What you'd pay on Bourd for equivalent (or better) coverage.
| Tier | PromptWatch | Bourd Equivalent | Bourd Advantage |
|---|---|---|---|
| Essential | $89/mo 50 prompts, 1 seat, 1 brand | ~$149/mo Growth $149 (unlimited prompts) | Unlimited prompts, seats, brands |
| Professional | $199/mo 150 prompts, 3 seats, 3 brands | ~$299/mo Growth $149 + 105k credits | Unlimited prompts, seats, brands |
| Business | $499/mo 350 prompts, 5 seats, 5 brands | ~$659/mo Growth $149 + 345k credits | Unlimited prompts, seats, brands |
Pricing notes
Prices anchored on a per-quote basis. PromptWatch charges extra for additional seats and brands while Bourd does not. Bourd has no prompt limits on each tier, so going from 50 to 60 prompts does not create a significant bill increase. Bourd also allows custom scheduling of prompts, so if you want to run prompts less frequently you will pay less than quoted figures on this comparison.
Agency pricing anchored to PromptWatch
Enterprise and agency tier comparison.
| Tier | PromptWatch | Bourd |
|---|---|---|
| Enterprise / Agency | Custom quote Requires booking a demo | $1,099/mo + overages Pro plan, transparent pricing |
Important pricing notes
Prices anchored on a per-quote basis. PromptWatch charges extra for additional seats and brands while Bourd does not. Bourd has no prompt limits on each tier, so going from 50 to 60 prompts does not create a significant bill increase. Bourd also allows custom scheduling of prompts, so if you want to run prompts less frequently you will pay less than quoted figures on this comparison.
PromptWatch limitations to consider
Feedback from third-party reviews and platform observations.
Note: Features and limitations may change. Verify current details on the vendor's website.
Built for your workflow
Whether you're a brand tracking your own visibility or an agency managing multiple clients, Bourd adapts to how you work.
For Brands
Focus on what matters: understanding your AI visibility
Simplicity first
Clean, focused interface built for measurement, not feature bloat.
Transparent pricing
Usage-based billing with direct model costs. Pay for what you use.
Monitoring + insights
Real-time tracking with actionable recommendations, not just dashboards.
RBAC + custom roles
Fine-grained access control to match your organization structure.
API access included
Full API access on every plan at no extra charge.
Security-focused
Annual third-party pen testing. SOC2 certification in progress.
For Agencies
Built for the complexity of managing multiple clients
Multi-account access
Users can belong to multiple accounts without separate logins.
No seat-based pricing
Invite team members without increasing your bill.
Workspace isolation
Keep client data separate within accounts. Full data segregation.
Aggregated billing
One invoice across all workspaces at the account level.
Flexible management
Agency-managed via workspaces OR added to client accounts directly.
Enterprise ready
User/account/workspace flexibility built for agency workflows.
More comparisons
Exploring your options? See how Bourd compares to other tools.
Transparent pricing.
Unlimited collaboration.
Bourd is a purpose-built AEO engine with unlimited seats, unlimited prompts, and transparent enterprise pricing — without booking a sales call.