Choose Bourd if...
- You want workspaces and multi-account access on ALL plans, not just Enterprise
- You need all AI models from day one (Profound gates full model access to Enterprise)
- You want to track multiple brands without per-brand fees
- You want Content AEO on your Starter plan
- You need agency-friendly pricing that scales with your client base
- Performance and speed are first-class requirements
Choose Profound if...
- Content templates and automatic CMS publishing are essential
- You need workflow automation built into your visibility tool
- ChatGPT Shopping integration is a requirement
- You have Enterprise budget and want dedicated GTM support
- Prompt volume estimates help your planning process
Note: Feature availability and limits vary by plan and change over time — confirm details on the vendor's current pricing pages.
Feature comparison
What each platform offers — and what sets them apart.
Both have
- AI visibility tracking
- Source citations
- Brand sentiment
- Content AEO
Profound has
- Content templates + auto-publishing
- Workflows
- ChatGPT Shopping
- Dedicated GTM support (Enterprise)
- Prompt volume estimates
Bourd has
- Workspaces on ALL plans (ENT-only on Profound)
- All models on ALL plans (gated to Enterprise on Profound)
- Multiple brands at no extra cost
- Content AEO on ALL plans (Growth+ on Profound)
- Built for speed and simplicity
Calculate Your Cost
See exactly what you'll pay with Bourd vs competitors based on your usage
Your Usage
No impact on Bourd (unlimited)
ChatGPT, Claude, Gemini, Perplexity, Grok, DeepSeek, Meta AI
No impact on Bourd (unlimited)
No impact on Bourd (unlimited)
PromptWatch
Professional
Bourd includes unlimited seats, brands, and workspaces
Key differences (fast scan)
| # | Dimension | Bourd | Profound |
|---|---|---|---|
| 1 | Primary focus | Brand visibility in AI search with intelligent content optimization for AEO/GEO teams | Brand visibility in AI search with content templates and workflows |
| 2 | Pricing model | Usage-based pricing with no feature gating | Strict tier-based pricing with enterprise feature gating |
| 3 | Cost per prompt* | $2.62 (Growth plan) | $3.99 (Growth plan) |
| 4 | User limits | None | None |
| 5 | Workspace/brand limits | None | Limited per plan at additional cost |
| 6 | AI model access | All models on all plans | Full access on Enterprise only |
| 7 | Insights & recommendations | Advanced actionable insights with optimization suggestions | Advanced insights |
| 8 | API access | Yes | Yes |
*Cost per prompt based on Growth plan price divided by 100 prompts, covering 3 models.
Brand pricing anchored to Profound
What you'd pay on Bourd for equivalent (or better) coverage.
| Tier | Profound | Bourd Equivalent | Bourd Advantage |
|---|---|---|---|
| Starter | $99/mo 50 prompts, ChatGPT only | ~$69/mo Starter $69 | $30/mo (30%) |
| Growth | $399/mo 100 prompts, 3 models | ~$262/mo Growth $149 + 75k credits @ $1.50/1k | $137/mo (34%) |
| Enterprise | $3,500/mo Est. $3-4k/mo, all models | ~$1,099/mo Pro $1,099 + overages | $2401/mo (69%) |
Pricing notes
Credits = 500 credits x prompts x models. Using 500 as a conservative estimate (actual average across all customers as of Jan 2026 is ~305 credits/prompt/model). Example: 500 x 100 prompts x 3 models = 150,000 credits for Growth-equivalent coverage.
Agency pricing at scale
Managing multiple client workspaces? Here's how the costs compare.
| Workspaces | Profound | Bourd | Savings |
|---|---|---|---|
| 5 | $2,094/mo | $1,099/mo |
$995/mo (48%)
$11,940/yr
|
| 10 | $4,089/mo | $2,074/mo |
$2,015/mo (49%)
$24,180/yr
|
| 15 | $6,084/mo | $3,049/mo |
$3,035/mo (50%)
$36,420/yr
|
| 20 | $8,079/mo | $4,024/mo |
$4,055/mo (50%)
$48,660/yr
|
| 25 | $10,074/mo | $4,999/mo |
$5,075/mo (50%)
$60,900/yr
|
Pricing breakdown
Profound limitations to consider
Feedback from third-party reviews and platform observations.
Note: Features and limitations may change. Verify current details on the vendor's website.
Built for your workflow
Whether you're a brand tracking your own visibility or an agency managing multiple clients, Bourd adapts to how you work.
For Brands
Focus on what matters: understanding your AI visibility
Simplicity first
Clean, focused interface built for measurement, not feature bloat.
Transparent pricing
Usage-based billing with direct model costs. Pay for what you use.
Monitoring + insights
Real-time tracking with actionable recommendations, not just dashboards.
RBAC + custom roles
Fine-grained access control to match your organization structure.
API access included
Full API access on every plan at no extra charge.
Security-focused
Annual third-party pen testing. SOC2 certification in progress.
For Agencies
Built for the complexity of managing multiple clients
Multi-account access
Users can belong to multiple accounts without separate logins.
No seat-based pricing
Invite team members without increasing your bill.
Workspace isolation
Keep client data separate within accounts. Full data segregation.
Aggregated billing
One invoice across all workspaces at the account level.
Flexible management
Agency-managed via workspaces OR added to client accounts directly.
Enterprise ready
User/account/workspace flexibility built for agency workflows.
More comparisons
Exploring your options? See how Bourd compares to other tools.
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