Profound gates workspaces, full engine coverage, and API to Enterprise tiers.
Profound is one of the best-known AEO platforms. Built for brands that want deep content workflows tied to their AI visibility data, it's venture-backed, has early enterprise logos, and popularized prompt-based visibility tracking as a category. It's a serious platform, priced like one.
The friction is in the feature gating. Workspaces, full engine coverage, API access, and agency-scale pricing all sit behind the Enterprise tier, quoted in the $2k to $5k+/month range depending on volume. Starter ($99) tracks ChatGPT only. Growth ($399) adds Perplexity and Google AI Overviews. If your usage resembles an enterprise customer, you pay the enterprise price.
Bourd is priced the other way around. Every plan includes all eight engines, unlimited workspaces, unlimited seats, and Content AEO, starting at $69/month. No sales call to reach agency features. If Profound feels priced for a larger team than yours, the sections below walk through pricing by tier, feature parity, engine coverage, and published agency economics so you can run the numbers yourself.
Both platforms have their place. If you have budget for enterprise workflows and dedicated GTM support, Profound's content platform is strong. If you want transparent pricing and every capability on every plan, Bourd is the simpler and cheaper path.
Choose Bourd if...
- You want workspaces and multi-account access on every plan, not only Enterprise
- You need every engine from day one (Profound gates full engine coverage to Enterprise)
- You want to track multiple brands without per-brand fees
- You want Content AEO on your Starter plan
- You need agency-friendly pricing that scales with your client base
- API access matters and you aren't on Enterprise budget
Choose Profound if...
- Content templates and automatic CMS publishing are essential
- You need workflow automation built into your visibility tool
- ChatGPT Shopping integration is a requirement
- You have Enterprise budget and want dedicated GTM support
Note: Feature availability and limits vary by plan and change over time. Confirm details on the vendor's current pricing pages.
Feature comparison
What each platform offers, and what sets them apart.
Both have
- AI visibility tracking
- Source citations
- Brand sentiment
- Content AEO
Profound has
- Content templates + auto-publishing
- Workflows
- ChatGPT Shopping
- Dedicated GTM support (Enterprise)
Bourd has
- Workspaces on every plan (Enterprise-only on Profound)
- All engines on every plan (gated to Enterprise on Profound)
- Multiple brands at no extra cost
- Content AEO on every plan (Growth+ on Profound)
- API access on every plan (Enterprise-only on Profound)
- MCP server on every plan
- Same-day setup, no onboarding call
Find your plan
Estimate your usage.
No impact on Bourd (unlimited)
Assumes weekly runs. AEO doesn't move daily.
ChatGPT, Claude, Gemini, Perplexity, Grok, DeepSeek, Meta AI, Google AI Mode
No impact on Bourd (unlimited)
No impact on Bourd (unlimited)
PromptWatch
Professional
Bourd includes unlimited seats, brands, and workspaces
Key differences (fast scan)
| # | Dimension | Bourd | Profound |
|---|---|---|---|
| 1 | Primary focus | Brand visibility in AI search with intelligent content optimization for AEO/GEO teams | Brand visibility in AI search with content templates and workflows |
| 2 | Pricing model | Usage-based pricing with no feature gating | Strict tier-based pricing with enterprise feature gating |
| 3 | Cost per prompt* | $2.62 (Growth plan) | $3.99 (Growth plan) |
| 4 | User limits | None | None |
| 5 | Workspace/brand limits | None | Limited per plan at additional cost |
| 6 | AI model access | All 8 engines on every plan | Starter: ChatGPT only. Growth: 3 engines. Full coverage on Enterprise |
| 7 | Insights & recommendations | Surfaces which prompts competitors win, with pages and citations to target | Advanced insights |
| 8 | API access | Yes | Yes |
*Cost per prompt based on Growth plan price divided by 100 prompts, covering 3 models.
Brand pricing anchored to Profound
What you'd pay on Bourd for equivalent (or better) coverage.
| Tier | Profound | Bourd equivalent | Bourd advantage |
|---|---|---|---|
| Starter | $99/mo 50 prompts, ChatGPT only | ~$69/mo Starter $69 | $30/mo (30%) |
| Growth | $399/mo 100 prompts, 3 models | ~$262/mo Growth $149 + 75k credits @ $1.50/1k | $137/mo (34%) |
| Enterprise | $3,500/mo Est. $3-4k/mo, all engines | ~$1,099/mo Pro $1,099 + overages | $2401/mo (69%) |
Pricing notes
Credits = 500 credits x prompts x engines. 500 is a conservative estimate (actual average across accounts as of Jan 2026 is ~275 credits/prompt/engine). Example: 500 x 100 prompts x 3 engines = 150,000 credits for Growth-equivalent coverage.
Agency pricing at scale
Managing multiple client workspaces? Here's how the costs compare.
| Workspaces | Profound | Bourd | Savings |
|---|---|---|---|
| 5 | $2,094/mo | $1,099/mo |
$995/mo (48%)
$11,940/yr
|
| 10 | $4,089/mo | $2,074/mo |
$2,015/mo (49%)
$24,180/yr
|
| 15 | $6,084/mo | $3,049/mo |
$3,035/mo (50%)
$36,420/yr
|
| 20 | $8,079/mo | $4,024/mo |
$4,055/mo (50%)
$48,660/yr
|
| 25 | $10,074/mo | $4,999/mo |
$5,075/mo (50%)
$60,900/yr
|
Pricing breakdown
Profound limitations to consider
Feedback from third-party reviews and platform observations.
Note: Features and limitations may change. Verify current details on the vendor's website.
One product, two shapes
Brands tracking one brand. Agencies running a book. Same product, priced for both.
For brands
Measurement, not dashboards.
One surface
Prompts, responses, citations, and share of voice in one place.
Published pricing
Usage-based billing tied to token cost. Every action shows its credit cost before it runs.
Recommendations, not just dashboards
See which prompts competitors get cited for, and the pages they cite.
RBAC + custom roles
Role-based access control that matches your org chart.
API access included
REST API and MCP on every plan. No extra charge.
Security posture
Annual third-party penetration testing. Google SSO and custom roles on every plan.
For agencies
Built for a book of clients.
Multi-account access
One login across agency-owned and client-owned accounts.
No per-seat pricing
Invite the team without adding a line item.
Workspace isolation
Client data stays separate within the account. Full data segregation.
Aggregated billing
One invoice across every workspace in the account.
Flexible management
Run clients inside your account, or join theirs. Same login works for both.
No Enterprise tier
API, SSO, custom roles, every major AI engine on every plan. No sales call to reach them.
More comparisons
Exploring your options? See how Bourd compares to other tools.
Same measurement.
Without the Enterprise tier.
Workspaces and all eight engines on every plan. $69 to start. Not $3k/mo.