Starter
Ideal for SMBs, startups, and solo entrepreneurs ready to master AI visibility.
- 10,000 Included Credits (monthly)
- $2 per 1,000 Additional Credits
Growth
Perfect for growing businesses needing more comprehensive tracking across multiple platforms.
- 60,000 Included Credits (monthly)
- $1.50 per 1,000 Additional Credits
Pro
Suited for agencies managing multiple clients or brands ready to fully dominate AI search visibility.
- 750,000 Included Credits (monthly)
- $1.30 per 1,000 Additional Credits
Compare our plans
All our plans include access to the full suite of AI models. Every plan includes our core features for AI visibility monitoring.
Starter | |||||
|---|---|---|---|---|---|
| Features | Starter | Growth | Pro | ||
| Core Features | |||||
| Prompts | Credit-Based | Credit-Based | Credit-Based | Credit-Based | |
| Responses | Credit-Based | Credit-Based | Credit-Based | Credit-Based | |
| Multiple Sites and Brands | |||||
| Multiple Countries | |||||
| Multiple Personas | |||||
| Real-Time AI Search Visibility | |||||
| Brand Mention & Citation Tracking | |||||
| Sentiment Analysis | |||||
| Share-of-Voice vs. Competitors | |||||
| Content Gap & Misinformation Alerts | |||||
| Platform Features | |||||
| Workspaces | Unlimited | Unlimited | Unlimited | Unlimited | |
| Users | Unlimited | Unlimited | Unlimited | Unlimited | |
| Custom Roles | |||||
| Response History | 12 months | 12 months | 12 months | 12 months | |
| API Access | |||||
| Google + Microsoft OAuth | |||||
| Integrations | |||||
| Google Search Console & Analytics | |||||
| Hubspot | Coming Soon | Coming Soon | Coming Soon | Coming Soon | |
| Slack + Microsoft Teams | Coming Soon | Coming Soon | Coming Soon | Coming Soon | |
| Support | |||||
| Email Support | |||||
| Priority Support | |||||
| Dedicated Support Manager | |||||
| Choose a plan | |||||
How credits work
1. Credits are like tokens
Credits are a simple abstraction for AI model "token" usage. More powerful models and complex tasks use more credits.
2. Full Transparency
You see the exact credit cost for every action. No surprises. This allows you to optimize your spend on the prompts that provide the best ROI.
3. A Clear Baseline
As a baseline, a typical prompt on a standard model consumes around 50 credits.
Frequently asked questions
Can I change plans at any time?
Yes, you can upgrade or downgrade your plan at any time. Changes will be prorated and reflected in your next billing cycle.
Is there a free trial?
We don't offer free trials, but we provide will provide a full refund (minus any consumed credits) within the first 14 days if you're not satisfied with the service.
Which AI platforms do you monitor?
We monitor ChatGPT, Claude, Gemini, Perplexity, and other emerging AI platforms to track your brand's share of voice across all generative search.
Do you offer custom GEO strategies?
We focus on marketing agencies and established brands that value results over hype. AI will never replace your expertise or creative judgment. We provide the data and tools your team needs to turn that expertise into measurable wins. For now, the best results come from people, not algorithms, and we are here to help your team stay ahead.
Our Pricing Philosophy
Here's how we think about pricing at Bourd:
We make a profit on every customer.
No loss leaders. No bait and switch. If you're using Bourd it's because the value is worth the cost, not because we are paying for you to be here.
We price for sustainability, not hype.
Our margins are healthy and our business is profitable. We are not gambling on VC money or planning to hike prices later when the funding runs out.
AI has a real cost.
Every query consumes minerals, land, water, and electricity. Those resources should only be used when they create real value. If the result isn't worth you paying for it, then nobody else should be paying for it on your behalf.
Focus over excess.
More data is not always better. It can create noise and waste time. Paying for what matters keeps your signals sharp and your decision making clear.
Our pricing matches our engineering values.
We optimise for quality and efficiency in everything from the languages we code in to the way we run our infrastructure. We do not cut corners. We do not move fast and break things. We move at the right speed in the right way.
We are built to last.
Bourd is profitable, default alive, and independent. We are not going to disappear when investor money dries up. We are not going to sell to a bigger company just to watch the product die.