Starter
Ideal for SMBs, startups, and solo entrepreneurs ready to master AI visibility.
- 10,000 Included Credits (monthly)
- $2 per 1,000 Additional Credits
500 free credits • No credit card required
Growth
Perfect for growing businesses needing more comprehensive tracking.
- 60,000 Included Credits (monthly)
- $1.50 per 1,000 Additional Credits
500 free credits • No credit card required
Pro
Suited for agencies or brands with many products, verticals and geographies.
- 750,000 Included Credits (monthly)
- $1.30 per 1,000 Additional Credits
500 free credits • No credit card required
Compare our plans
All our plans include access to the full suite of AI models. Every plan includes our core features for AI visibility monitoring.
Starter | |||||
|---|---|---|---|---|---|
| Features | Starter | Growth | Pro | ||
| Core Features | |||||
| Prompts | Unlimited | Unlimited | Unlimited | Unlimited | |
| Responses | Credit-Based | Credit-Based | Credit-Based | Credit-Based | |
| Multiple Sites and Brands | |||||
| Real-Time AI Search Visibility | |||||
| Brand Mention & Citation Tracking | |||||
| Sentiment Analysis | |||||
| Share-of-Voice vs. Competitors | |||||
| Platform Features | |||||
| Workspaces | Unlimited | Unlimited | Unlimited | Unlimited | |
| Users | Unlimited | Unlimited | Unlimited | Unlimited | |
| Custom Roles | |||||
| Response History | 12 months | 12 months | 12 months | 12 months | |
| API Access | |||||
| Google SSO | |||||
| Integrations | |||||
| Google Search Console & Analytics | Coming Soon | Coming Soon | Coming Soon | Coming Soon | |
| Slack + Microsoft Teams | Coming Soon | Coming Soon | Coming Soon | Coming Soon | |
| Support | |||||
| Email Support | |||||
| Priority Support | |||||
| Dedicated Support Manager | |||||
| Choose a plan | Get Started No credit card required | Get Started No credit card required | Get Started No credit card required | Get Started No credit card required | |
How credits work
1. Credits are like tokens
Credits are a usage based pricing abstraction for AI model "token" usage. More powerful models and complex tasks use more credits.
2. Full Transparency
Tokens are directly tied to the underlying LLM costs. You see the exact credit cost for every action. No surprises. This allows you to optimize your spend on the prompts that provide the best ROI.
3. A Clear Baseline
Cheaper models like Llama4 or DeepSeek3 can consume as few as 10 credits. More expensive thinking models like GPT5 can consume anywhere from 100-400 credits per response.
Frequently asked questions
Can I change plans at any time?
Yes, you can upgrade or downgrade your plan at any time. Changes will come into effect at the next billing cycle. You can purchase top up credits at any time that carry over month to month (12 month expiry).
Can I try Bourd for free?
Yes! Every new account gets 500 free credits (enough for 5-10 prompt responses) with no credit card required. You can explore the platform and test prompts across multiple AI models to see the value before choosing a paid plan. We also provide a full refund (minus any consumed credits) within the first 14 days if you're not satisfied. If you commit to a 30 minute customer interview we will discount $50 from your first month on any plan.
Which AI platforms do you monitor?
We monitor ChatGPT, Claude, Gemini, Perplexity, Meta AI, Deepseek and other emerging AI platforms to track your brand's share of voice across all AI search.
Do you offer custom AEO strategies?
We provide the data and tools your team needs to turn that expertise into measurable wins. For now, the best results come from people, not algorithms, and we are here to help your team stay ahead.
Our Pricing Philosophy
We make a profit on every customer.
No loss leaders. No bait and switch. If you're using Bourd it's because the value is worth the cost, not because we are paying for you to be here.
We price for sustainability, not hype.
Our margins are healthy and our business is profitable. We are not gambling on VC money or planning to hike prices later when the funding runs out.
AI has a real cost.
Every query consumes minerals, land, water, and electricity. Those resources should only be used when they create real value. If the result isn't worth you paying for it, then nobody else should be paying for it on your behalf.
Focus over excess.
More data is not always better. It can create noise and waste time. Paying for what matters keeps your signals sharp and your decision making clear.
We are built to last.
Bourd is profitable, default alive, and independent. We are not going to disappear when investor money dries up. We are not going to sell to a bigger company just to watch the product die.