Choose Bourd if...
- You need an agency or enterprise solution
- You want workspaces to separate brands and projects at no additional cost
- You want insights that tell you how to improve, not just track
- You want to track all major AI platforms such as Perplexity, Grok, DeepSeek, and Meta AI on any plan
Choose Passionfruit if...
- You only need to track a handful of prompts
- You want to engage their internal digital marketing agency
- You prefer a more limited feature set
Note: Feature availability and limits vary by plan and change over time — confirm details on the vendor's current pricing pages.
Feature comparison
What each platform offers — and what sets them apart.
Both have
- AI visibility tracking
- Multi-model coverage
- Brand mention monitoring
- Unlimited seats on all plans
Passionfruit has
- $19/month entry point
- 7-day free trial (Credit card required)
Bourd has
- Free trial (No credit card)
- $69/mo entry point
- Unlimited workspaces on ALL plans
- Higher prompt capacity at entry level
- 7 AI engines (including Grok, DeepSeek, Meta AI)
- Actionable insights and recommendations
Calculate Your Cost
See exactly what you'll pay with Bourd vs competitors based on your usage
Your Usage
No impact on Bourd (unlimited)
ChatGPT, Claude, Gemini, Perplexity, Grok, DeepSeek, Meta AI
No impact on Bourd (unlimited)
No impact on Bourd (unlimited)
PromptWatch
Professional
Bourd includes unlimited seats, brands, and workspaces
Key differences (fast scan)
| # | Dimension | Bourd | Passionfruit |
|---|---|---|---|
| 1 | Primary focus | Brand visibility in AI search with intelligent content optimization for AEO/GEO teams | Digital services agency / consulting. AEO platform as lead generation |
| 2 | Pricing model | Usage-based pricing with no feature gating | Cheaper for low volume, more expensive custom pricing for higher volume. |
| 3 | Cost per prompt* | $0.75 | $0.66 |
| 4 | User limits | None | None |
| 5 | Workspace/brand limits | None | Unclear |
| 6 | AI model access | All models on all plans | Full access on Enterprise only |
| 7 | Insights & recommendations | Advanced actionable insights with optimization suggestions | Basic insights |
| 8 | API access | Yes | Yes |
*Cost per prompt based on Passionfruit's Pro plan ($99) and Bourd's Growth plan ($149).
Brand pricing anchored to Passionfruit
What you'd pay on Bourd for equivalent (or better) coverage.
| Tier | Passionfruit | Bourd Equivalent | Bourd Advantage |
|---|---|---|---|
| Lite | $19/mo 20 prompts, GPT only | ~$69/mo Starter $69, ~70 GPT prompts | 7 AI models vs GPT only, unlimited prompts |
| Starter | $49/mo 70 prompts | ~$149/mo Growth $149, ~80 prompts across 3 models | 7 AI models, unlimited prompts |
| Pro | $99/mo 150 prompts | ~$311/mo Growth $149 + 108k credits | 7 AI models, unlimited prompts, more included |
| Enterprise | Custom Custom quote | ~$266/mo Growth ($149) + 90k credits ~500 prompts | Transparent pricing, no sales call required |
Pricing notes
Passionfruit pricing is priced significantly below the cost of providing the service. They are likely selling the Starter and Pro tiers at a loss subsidised by enterprise/agency plans, or are hoping to get lead generation for their main digital services consulting business with much higher margins. Passionfruit terms and conditions allow them to alter usage limits or pricing at any time. Be cautious of a bait and switch knowing they are almost certainly providing the service at a loss.
Agency pricing anchored to Passionfruit
Enterprise and agency tier comparison.
| Tier | Passionfruit | Bourd |
|---|---|---|
| Enterprise / Agency | Custom quote Requires booking a demo | $1,099/mo + overages Pro plan, transparent pricing |
Important pricing notes
Passionfruit has no public enterprise or agency pricing. Given they are almost certainly losing money on every Starter and Pro plan, we expect them to recover that with much higher enterprise and agency margins. Passionfruit are also an agency themselves, so be cautious of conflicts of interest and data/privacy concerns if you are an agency looking for a product.
Passionfruit limitations to consider
Feedback from third-party reviews and platform observations.
Note: Features and limitations may change. Verify current details on the vendor's website.
Built for your workflow
Whether you're a brand tracking your own visibility or an agency managing multiple clients, Bourd adapts to how you work.
For Brands
Focus on what matters: understanding your AI visibility
Simplicity first
Clean, focused interface built for measurement, not feature bloat.
Transparent pricing
Usage-based billing with direct model costs. Pay for what you use.
Monitoring + insights
Real-time tracking with actionable recommendations, not just dashboards.
RBAC + custom roles
Fine-grained access control to match your organization structure.
API access included
Full API access on every plan at no extra charge.
Security-focused
Annual third-party pen testing. SOC2 certification in progress.
For Agencies
Built for the complexity of managing multiple clients
Multi-account access
Users can belong to multiple accounts without separate logins.
No seat-based pricing
Invite team members without increasing your bill.
Workspace isolation
Keep client data separate within accounts. Full data segregation.
Aggregated billing
One invoice across all workspaces at the account level.
Flexible management
Agency-managed via workspaces OR added to client accounts directly.
Enterprise ready
User/account/workspace flexibility built for agency workflows.
More comparisons
Exploring your options? See how Bourd compares to other tools.
Track AI visibility at the scale
your market speaks.
Bourd is a purpose-built AEO engine: raw prompt intelligence, transparent credit pricing, and multi-model coverage — without per-seat taxes or limited AI model support.