Passionfruit is primarily a services company.
Passionfruit isn't purely an AEO tool. Its parent company runs a digital services agency, and the self-serve platform reads partly as lead-gen for that consulting business. The $19/month entry price is unusually low for the category, likely subsidized by higher-margin services work. Their terms of service allow pricing and usage limits to change at any time.
For a solo operator on a handful of ChatGPT-only prompts, Lite ($19) is cheap. Past that, limits compound. Lite tracks ChatGPT. Starter ($49) adds Gemini and Perplexity (3 engines). Pro ($99) adds Claude (4 engines). The top self-serve tier caps at 150 prompts across four engines. Grok, DeepSeek, Meta AI, Microsoft Copilot, and Google AI Overviews all require Enterprise, which is custom-quoted and requires a sales call.
Passionfruit also doesn't document an API or MCP server on any tier, including Enterprise. If you want to pipe AEO data into your own reporting stack or wire it into an AI agent workflow, you can't on Passionfruit.
Bourd is priced differently. The $69/month Starter covers unlimited seats, unlimited workspaces, every engine Bourd tracks, and a public API plus MCP server. Prompt volume scales via credits, not plan upgrades. Adding a tenth or fiftieth workspace doesn't trigger a sales conversation. Published pricing applies end to end.
If you only need a few prompts on one or three engines, and you're comfortable with a provider whose parent company is an SEO/GEO agency, Passionfruit's entry tier is cheaper. If you want broader engine coverage, agency-scale usage, a product-focused vendor, or pricing that's contractually stable, the sections below have the numbers.
Choose Bourd if...
- You need an agency or enterprise solution
- You want workspaces to separate brands and projects at no additional cost
- You want recommendations on what to improve, not only tracking
- You need Grok, DeepSeek, Meta AI, or Copilot without moving to Enterprise
- You need API or MCP access (Passionfruit offers neither on any tier)
- You want a provider whose primary business is the product, not a consulting-services upsell
Choose Passionfruit if...
- You only need to track a handful of prompts
- You want to engage their internal digital marketing agency
- You prefer a more limited feature set
Note: Feature availability and limits vary by plan and change over time. Confirm details on the vendor's current pricing pages.
Feature comparison
What each platform offers, and what sets them apart.
Both have
- AI visibility tracking
- Brand mention monitoring
- Unlimited seats on all plans
Passionfruit has
- $19/month entry point
- 7-day free trial (credit card required)
- In-house managed services via parent company if you want it
Bourd has
- Free trial, no credit card
- All 8 engines on every plan. Passionfruit caps base plans at 1 to 4
- Unlimited workspaces on every plan
- Higher prompt capacity at entry level
- API access on every plan (Passionfruit has no public API on any tier)
- MCP server on every plan (Passionfruit has no MCP on any tier)
- Recommends pages and citations to target, not just tracks
- Product-only focus. No consulting-agency conflict of interest
Find your plan
Estimate your usage.
No impact on Bourd (unlimited)
Assumes weekly runs. AEO doesn't move daily.
ChatGPT, Claude, Gemini, Perplexity, Grok, DeepSeek, Meta AI, Google AI Mode
No impact on Bourd (unlimited)
No impact on Bourd (unlimited)
PromptWatch
Professional
Bourd includes unlimited seats, brands, and workspaces
Key differences (fast scan)
| # | Dimension | Bourd | Passionfruit |
|---|---|---|---|
| 1 | Primary focus | Brand visibility in AI search with intelligent content optimization for AEO/GEO teams | Self-serve AI visibility tool; parent company (getpassionfruit.com) sells managed SEO/GEO services |
| 2 | Pricing model | Usage-based pricing with no feature gating | Unlimited seats across all plans. Lite runs ChatGPT only. Starter adds Gemini and Perplexity. Pro adds Claude. Enterprise covers all 9 engines. |
| 3 | Cost per prompt* | $0.99 | $0.66 |
| 4 | User limits | None | None |
| 5 | Workspace/brand limits | None | Varies by plan |
| 6 | AI model access | All 8 engines on every plan | Lite: ChatGPT. Starter: 3. Pro: 4. Enterprise: 9 |
| 7 | Insights & recommendations | Surfaces which prompts competitors win, with pages and citations to target | Basic insights |
| 8 | API access | Yes | No |
*Cost per prompt based on Passionfruit's Pro plan ($99/150 prompts) and Bourd's Growth plan ($149) running 150 equivalent prompts. Passionfruit looks cheaper per prompt but covers 4 engines vs Bourd's 8.
Brand pricing anchored to Passionfruit
What you'd pay on Bourd for equivalent (or better) coverage.
| Tier | Passionfruit | Bourd equivalent | Bourd advantage |
|---|---|---|---|
| Lite | $19/mo 20 prompts, ChatGPT only | ~$69/mo Starter $69 (all 8 engines) | 8 engines vs 1, unlimited prompts, no CC trial |
| Starter | $49/mo 70 prompts, 3 engines | ~$69/mo Starter $69 (all 8 engines) | 8 engines vs 3, unlimited prompts |
| Pro | $99/mo 150 prompts, 4 engines | ~$149/mo Growth $149 (all 8 engines) | 8 engines vs 4, unlimited prompts, ~2x capacity |
| Enterprise | Custom Custom quote, 9 engines | ~$1,099/mo Pro $1,099, published pricing | Published pricing, no sales call required |
Pricing notes
Passionfruit prices verified on getpassionfruit.ai April 2026. Lite tracks ChatGPT only. Starter adds Gemini and Perplexity (3 engines). Pro adds Claude (4 engines). Enterprise covers all 9 engines. Bourd includes all 8 engines on every plan with no per-engine fees. The parent company getpassionfruit.com runs a managed SEO/GEO consulting agency. The self-serve tool is positioned as a separate product, but worth knowing if you are an agency evaluating a potential competitor. Passionfruit T&Cs also allow pricing and usage limits to change at any time.
Agency and enterprise pricing
What you pay at scale, side by side.
| Tier | Passionfruit | Bourd |
|---|---|---|
| Enterprise / Agency | Custom quote Requires booking a demo | $1,099/mo + overages Pro plan, published pricing |
Pricing notes
Passionfruit doesn't publish enterprise or agency pricing. Scale tier quotes come through a sales call. Bourd's Pro tier at $1,099/mo is listed publicly and includes unlimited workspaces.
Passionfruit limitations to consider
Feedback from third-party reviews and platform observations.
Note: Features and limitations may change. Verify current details on the vendor's website.
One product, two shapes
Brands tracking one brand. Agencies running a book. Same product, priced for both.
For brands
Measurement, not dashboards.
One surface
Prompts, responses, citations, and share of voice in one place.
Published pricing
Usage-based billing tied to token cost. Every action shows its credit cost before it runs.
Recommendations, not just dashboards
See which prompts competitors get cited for, and the pages they cite.
RBAC + custom roles
Role-based access control that matches your org chart.
API access included
REST API and MCP on every plan. No extra charge.
Security posture
Annual third-party penetration testing. Google SSO and custom roles on every plan.
For agencies
Built for a book of clients.
Multi-account access
One login across agency-owned and client-owned accounts.
No per-seat pricing
Invite the team without adding a line item.
Workspace isolation
Client data stays separate within the account. Full data segregation.
Aggregated billing
One invoice across every workspace in the account.
Flexible management
Run clients inside your account, or join theirs. Same login works for both.
No Enterprise tier
API, SSO, custom roles, every major AI engine on every plan. No sales call to reach them.
More comparisons
Exploring your options? See how Bourd compares to other tools.
Measurement without
the consulting conflict.
Unlimited seats, published pricing. The same tool your team can invite clients into. Or not.
1,000 free credits • No credit card required • 14-day refund