Choose Bourd if...
- You want a lower entry point plan ($69 vs $99)
- You want to add users from day one without upgrading plans
- You want to manage multiple brands in separate workspaces
- You need API integrations on a non-enterprise plan
- You want a lower barrier to entry to start tracking AI visibility
Choose Scrunch AI if...
- You want integrated brand intelligence features
- Your prompt needs align with tier limits
- You need enterprise-grade support options
Note: Feature availability and limits vary by plan and change over time — confirm details on the vendor's current pricing pages.
Feature comparison
What each platform offers — and what sets them apart.
Both have
- AI visibility tracking
- Brand mention monitoring
- Multi-model coverage
- Insights
- Sentiment analysis
- Free trial
Scrunch AI has
- ChatGPT Shopping surface tracking
- Venture-backed with enterprise focus
- Page audits
- Personas
Bourd has
- Transparent pricing starting at $69/month
- Unlimited users on ALL plans
- Unlimited workspaces on ALL plans
- Agency and enterprise friendly pricing
Calculate Your Cost
See exactly what you'll pay with Bourd vs competitors based on your usage
Your Usage
No impact on Bourd (unlimited)
ChatGPT, Claude, Gemini, Perplexity, Grok, DeepSeek, Meta AI
No impact on Bourd (unlimited)
No impact on Bourd (unlimited)
PromptWatch
Professional
Bourd includes unlimited seats, brands, and workspaces
Key differences (fast scan)
| # | Dimension | Bourd | Scrunch AI |
|---|---|---|---|
| 1 | Primary focus | Brand visibility in AI search with intelligent content optimization for AEO/GEO teams | Brand intelligence and AI search monitoring |
| 2 | Pricing model | Usage-based pricing with no feature gating | Tiered pricing with prompt and user limits. |
| 3 | Cost per prompt* | $0.50 | $0.71 |
| 4 | User limits | None | Varies by plan |
| 5 | Workspace/brand limits | None | Limited per plan at additional cost |
| 6 | AI model access | All models on all plans | Full access on Enterprise only |
| 7 | Insights & recommendations | Advanced actionable insights with optimization suggestions | Advanced insights with brand intelligence |
| 8 | API access | Yes | Yes |
*Cost per prompt based on Scrunch AI's Growth plan ($500) and Bourd's equivalent usage ($352) for 700 prompts.
Brand pricing anchored to Scrunch AI
What you'd pay on Bourd for equivalent (or better) coverage.
| Tier | Scrunch AI | Bourd Equivalent | Bourd Advantage |
|---|---|---|---|
| Explorer | $99/mo 1 model, 1 user, 1 brand | ~$119/mo Starter $69 + 25k credits | All models + unlimited users |
| Growth | $500/mo 700 prompts, 5 user licenses | ~$352/mo Growth $149 + 135k credits | $148/mo (30%) |
| Enterprise | Custom Contact Sales, API access | ~$1,099/mo Pro $1,099 (includes API) | Transparent pricing + API on all plans |
Pricing notes
Scrunch AI charges $25/seat for additional users beyond tier limits. Bourd includes unlimited users on all plans with no per-seat fees. API access is included on all Bourd plans but requires Enterprise on Scrunch.
Scrunch AI limitations to consider
Feedback from third-party reviews and platform observations.
Note: Features and limitations may change. Verify current details on the vendor's website.
Built for your workflow
Whether you're a brand tracking your own visibility or an agency managing multiple clients, Bourd adapts to how you work.
For Brands
Focus on what matters: understanding your AI visibility
Simplicity first
Clean, focused interface built for measurement, not feature bloat.
Transparent pricing
Usage-based billing with direct model costs. Pay for what you use.
Monitoring + insights
Real-time tracking with actionable recommendations, not just dashboards.
RBAC + custom roles
Fine-grained access control to match your organization structure.
API access included
Full API access on every plan at no extra charge.
Security-focused
Annual third-party pen testing. SOC2 certification in progress.
For Agencies
Built for the complexity of managing multiple clients
Multi-account access
Users can belong to multiple accounts without separate logins.
No seat-based pricing
Invite team members without increasing your bill.
Workspace isolation
Keep client data separate within accounts. Full data segregation.
Aggregated billing
One invoice across all workspaces at the account level.
Flexible management
Agency-managed via workspaces OR added to client accounts directly.
Enterprise ready
User/account/workspace flexibility built for agency workflows.
More comparisons
Exploring your options? See how Bourd compares to other tools.
Track AI visibility at the scale
your market speaks.
Bourd is a purpose-built AEO engine: raw prompt intelligence, transparent credit pricing, and multi-model coverage — without high entry prices or prompt caps.