Scrunch starts at $250, covers four engines, and gates API to Enterprise.
Scrunch AI was one of the first AEO tools to raise venture funding. The pricing still reflects the early-mover positioning; the product itself has been slower to evolve than competitors that arrived later. Core is $250/month for 125 prompts, four engines, five seats, and one brand. Anything past those limits is billed by the seat, by the brand, or quoted by sales.
The scope on Core is narrower than the price suggests. It covers ChatGPT, Perplexity, Google AI Overviews, and Microsoft Copilot. Claude, Gemini, Grok, Meta AI, and DeepSeek all sit behind Enterprise, along with API access and multi-brand support. Extra seats are $25/month each, or $75/month for a pack of five. The trial is seven days and requires a credit card on file.
Bourd is priced the other way around. Starter is $69/month with all eight engines, unlimited seats, unlimited workspaces, and API on every plan. 1,000 free credits on signup, no card. For teams running their first AEO evaluation, the entry cost is lower and the cost of inviting the rest of the team is zero.
Pricing by tier, engine coverage, and public review signals are broken out below.
Choose Bourd if...
- You want a lower entry point ($69 vs $250)
- You want to add users from day one without $25-per-seat overages
- You want to manage multiple brands in separate workspaces
- You need API integrations on a non-enterprise plan
- You want broader engine coverage without moving to Enterprise
Choose Scrunch AI if...
- You specifically need Microsoft Copilot tracking on a base plan
- Your prompt volume sits inside the 125-prompt Core limit
- You want bundled page audits and persona features tied to AEO tracking
Note: Feature availability and limits vary by plan and change over time. Confirm details on the vendor's current pricing pages.
Feature comparison
What each platform offers, and what sets them apart.
Both have
- AI visibility tracking
- Brand mention monitoring
- Sentiment analysis
- Free trial
Scrunch AI has
- Microsoft Copilot tracking on Core
- Page audits bundled with tracking
- Persona features
Bourd has
- Published pricing starting at $69/month
- 8-engine coverage on every plan (Scrunch Core covers 4)
- Unlimited users on every plan (Scrunch caps Core at 5; $25/extra)
- Unlimited workspaces on every plan (Scrunch Core: 1 brand)
- API access on every plan (Enterprise-only on Scrunch)
- MCP server on every plan
- Public changelog with dated entries for new model support
Find your plan
Estimate your usage.
No impact on Bourd (unlimited)
Assumes weekly runs. AEO doesn't move daily.
ChatGPT, Claude, Gemini, Perplexity, Grok, DeepSeek, Meta AI, Google AI Mode
No impact on Bourd (unlimited)
No impact on Bourd (unlimited)
PromptWatch
Professional
Bourd includes unlimited seats, brands, and workspaces
Key differences (fast scan)
| # | Dimension | Bourd | Scrunch AI |
|---|---|---|---|
| 1 | Primary focus | Brand visibility in AI search with intelligent content optimization for AEO/GEO teams | Brand intelligence and AI search monitoring |
| 2 | Pricing model | Usage-based pricing with no feature gating | Core $250/mo includes 125 custom prompts, 4 engines (ChatGPT, Perplexity, Google AI Overviews, Microsoft Copilot), 5 seats, 1 brand. Additional seats $25/mo each or $75/mo for a 5-pack. API and remaining 5 engines gated to Enterprise. 7-day CC-required trial. |
| 3 | Cost per prompt* | $1.99 | $2.00 |
| 4 | User limits | None | Varies by plan |
| 5 | Workspace/brand limits | None | Limited per plan at additional cost |
| 6 | AI model access | All 8 engines on every plan | Core: 4 engines. Enterprise: 9 engines |
| 7 | Insights & recommendations | Surfaces which prompts competitors win, with pages and citations to target | Advanced insights with brand intelligence |
| 8 | API access | Yes | Yes |
*Cost per prompt based on Scrunch AI's Core plan ($250/125 prompts, 4 engines) and Bourd's Growth plan matching 4-engine coverage across 125 prompts with overage credits.
Brand pricing anchored to Scrunch AI
What you'd pay on Bourd for equivalent (or better) coverage.
| Tier | Scrunch AI | Bourd equivalent | Bourd advantage |
|---|---|---|---|
| Core | $250/mo 125 prompts, 4 engines, 5 seats, 1 brand | ~$244/mo Growth $149 + + 63k credits @ $1.50/1k | $6/mo (2.5%) |
| Agency Core | $500/mo 250 prompts, 4 engines, unlimited seats | ~$449/mo Growth $149 + 200k credits @ $1.50/1k | $51/mo (10%) |
| Enterprise | Custom Custom quote, 9 engines, API | ~$1,099/mo Pro $1,099 (includes API) | Published pricing + API on all plans |
Pricing notes
Scrunch Core pricing verified on scrunch.com/pricing April 2026. Core $250/mo includes 5 seats. Additional seats cost $25/mo each or $75/mo for a 5-pack. Bourd includes unlimited users on all plans with no per-seat fees. API access and 5 additional engines (Claude, Gemini, Meta AI, Grok, DeepSeek) require Enterprise on Scrunch. All are included on every Bourd plan.
Scrunch AI limitations to consider
Feedback from third-party reviews and platform observations.
Note: Features and limitations may change. Verify current details on the vendor's website.
One product, two shapes
Brands tracking one brand. Agencies running a book. Same product, priced for both.
For brands
Measurement, not dashboards.
One surface
Prompts, responses, citations, and share of voice in one place.
Published pricing
Usage-based billing tied to token cost. Every action shows its credit cost before it runs.
Recommendations, not just dashboards
See which prompts competitors get cited for, and the pages they cite.
RBAC + custom roles
Role-based access control that matches your org chart.
API access included
REST API and MCP on every plan. No extra charge.
Security posture
Annual third-party penetration testing. Google SSO and custom roles on every plan.
For agencies
Built for a book of clients.
Multi-account access
One login across agency-owned and client-owned accounts.
No per-seat pricing
Invite the team without adding a line item.
Workspace isolation
Client data stays separate within the account. Full data segregation.
Aggregated billing
One invoice across every workspace in the account.
Flexible management
Run clients inside your account, or join theirs. Same login works for both.
No Enterprise tier
API, SSO, custom roles, every major AI engine on every plan. No sales call to reach them.
More comparisons
Exploring your options? See how Bourd compares to other tools.
$69 to start.
No per-seat fee.
All eight engines on Starter. API on every plan. Credits tied to token cost.