Insights

Bourd now offers AI-powered insights that analyze your prompts, AI responses, and cited content to provide actionable recommendations for improving your brand’s visibility. Stop guessing why your brand is or isn’t being mentioned—get specific guidance on what content to create and how to position yourself better.

What’s New

• Automatic monthly insights: Enable automatic insight generation in workspace settings to receive fresh recommendations every month without lifting a finger.
• Manual on-demand generation: Generate insights anytime from the Insights page, with optional filtering by tags or specific prompts for targeted analysis.
• Actionable recommendations: Each insight provides specific content recommendations—whether it’s creating comparison guides, case studies, feature pages, or other content types that AI models cite.
• Credit estimation: See exactly how many credits insight generation will cost before you commit, based on your selected prompts and completions.
• Status tracking: Mark insights as seen or dismissed as you work through them, keeping your recommendations organized and actionable.

Why This Matters

Understanding AI visibility is only half the battle. The real question is: what do you do about it?

Insights bridges the gap between data and action by:

• Explaining the “why”: Understand why your brand is or isn’t being mentioned in AI responses based on analysis of cited sources.
• Providing specific recommendations: Instead of generic advice, get concrete content suggestions tailored to your competitive landscape.
• Identifying opportunities: Discover gaps where competitors are being cited but you’re absent, along with the content types that could fill those gaps.
• Prioritizing your efforts: Focus on the content strategies most likely to improve your AI visibility based on what models are actually citing.

How to Use

Automatic Insights

1. Navigate to Settings in your workspace
2. Enable Automatic Insights in the insights configuration
3. Insights will be generated monthly and appear on your Insights page

Manual Generation

1. Go to the Insights page
2. Optionally filter by tags or select specific prompts
3. Review the credit cost estimate
4. Click Generate Insights
5. Wait for the analysis to complete (this may take a few minutes depending on data volume)

Managing Insights

1. New insights appear with a New badge
2. Click an insight to view its full recommendation
3. Mark as Seen once you’ve reviewed it
4. Dismiss insights that aren’t relevant to your strategy
5. Use filters to view insights by status