Your First Analysis

Your First Analysis

This guide provides a complete, step-by-step walkthrough of the core Bourd workflow: configuring a brand, creating a prompt, executing an analysis, and interpreting the results.

Prerequisites

Before you begin, ensure you have completed the initial account and workspace setup.

• Account and Workspace Setup

Step 1: Configure Your Brand and Competitors

The first step is to define the entities you want to track. All analysis is performed in the context of a primary brand and its competitors.

1. Navigate to Settings > Brands in the main navigation.

2. Click Create Brand and enter your brand’s name and website URL. This will be your Primary Brand.

3. After creating your primary brand, click Add Competitor. Add at least one direct competitor.

For a detailed guide on this process, see Setting Up Brands and Competitors.

Step 2: Create a Prompt

A prompt is the question you will ask the AI models. Effective prompts simulate real customer queries.

1. Navigate to the Prompts page from the main navigation.

2. Click Create Prompt.

3. Enter a question relevant to your industry. For example:

   • “What are the best project management tools for remote teams?”
   • “Compare CRM platforms for B2B sales.”

4. Click Save Prompt.

For detailed guidance, see Creating and Managing Prompts.

Step 3: Run the Analysis

With a brand and prompt configured, you can now execute an analysis.

1. From the Prompts page, click on the prompt you just created to go to its detail page.
2. Click the Run Analysis button in the top-right corner.
3. In the modal, select the AI models you wish to query. For a first run, selecting at least two models (e.g., GPT-5, Grok-4 and llama-4) is recommended for comparative analysis.
4. Click Run.

The analysis will now execute. You can monitor its status on the Results page, where it will transition from Pending to In Progress to Completed.

For a detailed guide, see Running an Analysis.

Step 4: Review the Results

Once the run is Completed, you can analyze the intelligence gathered.

1. Navigate to the Results page and click on the completed run.
2. From the run summary, click on a response to open the detailed analysis view.
3. Review the key sections:
   • Response Content: The full, raw text from the AI model.
   • Brand Mentions: A structured list of your brand and any competitors mentioned in the response. Pay close attention to the Rank (e.g., 1st, 2nd, 3rd), as this indicates your competitive position.
   • Citations: A list of any URLs the AI model cited as sources for its information. This is critical for understanding what content influences AI perception.

Next Steps

You have now completed the core analysis loop in Bourd. The next steps are to scale your monitoring and integrate the intelligence into your workflows.

• Create Additional Prompts: Build a library of 5-10 prompts that cover your key use cases and customer questions.
• Automate Your Analysis: Use schedules to run prompts automatically on a daily or weekly basis. See * *Scheduling & Automation**.
• Analyze Trends: As you accumulate data, use the Reports dashboard to analyze trends in mention rate, share of voice, and rankings over time.
• Invite Your Team: Collaborate with colleagues by inviting them to your workspace. See * *Managing Your Team**.