Every feature. Every plan.

$69 to start. No sales call, no per-seat fee, no enterprise tier. API, MCP, and every major AI engine on every plan.

Start with 1,000 free credits. No credit card required.

Start free with 1,000 credits, then choose a plan in the app when you're ready.

Starter

$69 /month

Brands experimenting with AEO.

  • 25,000 monthly credits
  • $2 per 1,000 additional credits
  • API + MCP server
Start free

1,000 free credits • No credit card required

Growth

$149 /month

Teams running deeper prompt sets.

  • 75,000 monthly credits
  • $1.50 per 1,000 additional credits
  • API + MCP server
Start free

1,000 free credits • No credit card required

Pro

$1099 /month

Agencies managing AEO for 10+ client brands.

  • 750,000 monthly credits
  • $1.30 per 1,000 additional credits
  • API + MCP server
Start free

1,000 free credits • No credit card required

Find your plan

Estimate your usage.

5

No impact on Bourd (unlimited)

60

Assumes weekly runs. AEO doesn't move daily.

4

ChatGPT, Claude, Gemini, Perplexity, Grok, DeepSeek, Meta AI, Google AI Mode

1

No impact on Bourd (unlimited)

1

No impact on Bourd (unlimited)

Growth plan

Your estimated cost

$149 /month
Credits usage 73,200 of 75,000
  • Unlimited team seats
  • Unlimited brands & workspaces
  • 7 AI engines included
  • Full API access
Start free

1,000 free credits • No credit card required

Compare our plans

Every plan. Every major AI engine. Every feature.

ChatGPTGoogle GeminiGrokPerplexityClaude
+
Pricing plan comparison
Starter
Features StarterGrowthPro
Core features
Prompts Unlimited Unlimited Unlimited Unlimited
Responses Credit-based Credit-based Credit-based Credit-based
Every major AI engine
Multiple sites and brands
Prompt tags
Custom schedules
Follow-up conversations
AI-powered insights
Tracking & analytics Tracked for your brand and every competitor, over time
Brand mention rate
Brand mention rank
Share of voice
Citation rate
Sentiment tracking
Citation source tracking
Citation content categorization
Platform features
Workspaces Unlimited Unlimited Unlimited Unlimited
Users Unlimited Unlimited Unlimited Unlimited
Custom roles & permissions
Response history 12 months 12 months 12 months 12 months
API access
MCP server
Google SSO
Support
Email support
Priority support
Choose a plan Start free

No credit card required

Start free

No credit card required

Start free

No credit card required

Start free

No credit card required

How credits work

1. Credits are like tokens

Credits map to LLM tokens. Bigger models and longer answers use more.

2. Cost before you commit

Every action shows its credit cost before it runs. Spend on the prompts that earn the most citations.

3. Cost varies by model

Cheaper models like Llama 4 or DeepSeek 3 can run as low as 10 credits. Thinking models like GPT-5 can run 100–400 credits per response.

Frequently asked questions

Can I change plans at any time?

Yes. Upgrades and downgrades take effect at the next billing cycle. Top-up credits are available any time and carry over for 12 months.

Can I try Bourd for free?

Yes. Every new account gets 1,000 free credits (enough for 10-20 prompt responses). No credit card required. Test prompts across multiple models before choosing a paid plan. Full refund within 14 days, minus any consumed credits.

How many prompts can I run on each plan?

Prompts are unlimited on every plan. You're billed per response. One response is one model answering one prompt once, so a prompt scheduled weekly across four models is about 17 responses a month. Credit cost per response depends on the model: Llama 4 and DeepSeek 3 run around 10 credits; GPT-5 class thinking models run 100–400. Starter (25,000 credits) covers roughly 70 prompts at that cadence, Growth (75,000) around 200, Pro (750,000) around 2,000. The calculator on this page estimates your usage before you commit.

What happens if I run out of credits?

Scheduled prompts stop running. You're not charged for overage by default. To keep going, buy top-up credits at any time. Top-ups range from $1.30 to $2.00 per 1,000 credits depending on tier and carry over for 12 months. You can also upgrade mid-cycle and the difference is prorated.

Do you offer annual pricing or discounts?

No. Plans are month-to-month and usage-based. You control volume through schedule frequency, so the monthly cost stays predictable. Credits carry over for 12 months, so you can move between plans as volume changes.

How do I cancel my plan?

Cancel from billing settings any time. No call required. You keep access until the end of the current billing period. Unused top-up credits remain valid for 12 months, even after you cancel.

Do you charge per user or per brand?

No. Every plan includes unlimited users, workspaces, and brands. Seat count and client count don't change your bill. Credit usage does.

Is the API included on every plan?

Yes. The REST API and MCP server are on every plan, including Starter. No enterprise tier, no API add-on. Documentation is public.

Which AI platforms do you monitor?

ChatGPT, Claude, Gemini, Perplexity, Grok, DeepSeek, Meta AI, and Google AI Mode. All eight on every plan. To track more engines, contact us.

How is my data secured?

Annual third-party penetration testing. Google SSO and custom roles on every plan, including Starter.

Can agencies manage multiple clients on one account?

Yes. Unlimited workspaces let you separate each client's brand, prompts, and competitors. Multi-account membership means the same operator can move between agency-owned and client-owned accounts with one login. Billing is aggregated at the account level.

How we price

Unlimited seats, brands, and workspaces

Invite your whole team without per-user fees. Unlimited brands, workspaces, and prompts. Collaboration scales with your organization, not your invoice.

Custom roles and fine-grained access

Give clients a view of their own workspace without exposing the rest of your book. Define custom roles per workspace, on every plan.

Pay only for what you use

You control the frequency and volume. We charge only for responses we run. The calculator above shows what a month looks like before you commit.

Every feature on every plan

API, MCP, custom roles, and every AI engine. No enterprise tier.