Scrunch AI starts at $250/mo, covers four engines on Core, and gates the API to Enterprise. Here are five alternatives with wider coverage, lower entry points, or both.
Scrunch AI is an AEO platform focused on brand intelligence and AI search monitoring. Core pricing starts at $250 per month for 125 prompts, five seats, one brand, and four of the nine engines Scrunch tracks. Additional seats cost $25 each. The API, Claude, Gemini, Meta AI, Grok, and DeepSeek are gated to Enterprise. MCP is listed as “coming soon.”
Those constraints are what push most teams to look elsewhere. This post covers five alternatives, what each one is good at, and where each one falls short. Specs verified on vendor pricing pages as of April 2026.
| Tool | Entry price | Engines on entry | Seats on entry | API access | MCP server | Workspaces |
|---|---|---|---|---|---|---|
| Bourd | $69/mo | All 7 | Unlimited | Every plan | Every plan | Unlimited |
| PromptWatch | $99/mo | All 7 | 1 | Professional+ | Not offered | 1 brand |
| Peec AI | $95/mo | 3 of 7 | Unlimited | Advanced+ | Every plan | 1 brand |
| Profound | $99/mo | ChatGPT only | Unlimited | Enterprise only | Not offered | Enterprise only |
| Passionfruit | $19/mo | ChatGPT only | Unlimited | Not offered | Not offered | Varies |
| Scrunch AI | $250/mo | 4 of 9 | 5 (then $25 each) | Enterprise only | Coming soon | 1 brand |
None of these tools is identical to another. The right pick depends on which constraints you can live with.
Three things usually drive the switch. Worth checking each one against what your team actually needs.
Engine coverage on the plan you will buy. Scrunch Core covers ChatGPT, Perplexity, Google AI Overviews, and Microsoft Copilot. If you need Claude, Gemini, Grok, Meta AI, or DeepSeek, that is Enterprise. Some alternatives include every engine on every plan. Others gate coverage similarly or worse.
Seat economics. Scrunch Core includes five seats and charges $25 per additional seat (or $75 per five-pack). For a team of ten, that is an extra $125/mo on top of the $250 base. Unlimited seats on every plan is common among the alternatives below. Per-seat pricing is not.
API and MCP access. Scrunch gates the API to Enterprise and lists MCP as “coming soon.” Two alternatives below gate the API similarly. Two include it on every plan. One offers no public API at all. MCP (Model Context Protocol) is how Claude, ChatGPT, and any MCP-compatible agent pull data directly into the tools your team already uses. Only two vendors in this list ship a production MCP server today: Bourd and Peec. We cover the reasoning in more depth in the most important feature of AEO and GEO tools in 2026. If you are planning to pipe AEO data into existing reporting, or let agents act on it, this is the single highest-leverage line item.
Bourd tracks every brand mention and citation across ChatGPT, Claude, Gemini, Perplexity, Grok, DeepSeek, and Meta AI. Every plan includes all seven engines, unlimited users, unlimited workspaces, unlimited brands, API access, and an MCP server.
Pricing. Starter is $69/mo for 25,000 credits (around 70 prompts at typical token cost). Growth is $149/mo for 75,000 credits (around 200 prompts) and is the most common plan. Pro is $1,099/mo for 750,000 credits and is built for agencies running across many clients. Credits are tied to the underlying LLM token cost, and every action shows its credit cost before it runs. Top-ups carry over for 12 months.
Strengths. Every feature on every plan: API, MCP, SSO, custom roles, all seven engines. No per-seat or per-brand fees. Published pricing, no sales call. Agency-friendly by design: unlimited workspaces, aggregated billing at the account level, and multi-account membership so the same operator moves between agency-owned and client-owned accounts with one login.
Honest weaknesses. Bourd is not SOC-2 certified. Annual third-party penetration testing is in place, but formal SOC-2 is not on the roadmap yet. If your procurement team requires SOC-2, factor that in. Bourd also does not bundle content templates, CMS publishing, or managed services. The focus is measurement plus programmatic access, not a walled-garden editorial workflow.
Who this fits. In-house SEO leads who want methodology transparency and a data stream they can pipe into existing reporting. Agencies managing many clients. Founders who want to check share of voice monthly without a dashboard habit.
See the head-to-head in Bourd vs Scrunch AI.
PromptWatch tracks the same seven engines as Bourd and covers ChatGPT Shopping specifically, which is useful if your category shows up in shopping queries.
Pricing. Essential is $99/mo for 50 prompts, one seat, one brand, no API. Professional is $249/mo for 150 prompts, two seats, two brands, and adds API access. Business is $579/mo for 350 prompts, five seats, five brands. Enterprise requires a sales call.
Strengths. All seven engines on every plan. ChatGPT Shopping coverage. Citation tracking, sentiment, and Reddit/YouTube monitoring are included.
Weaknesses. Per-seat pricing and per-brand caps limit team scaling. API is gated to Professional and above. No MCP server on any tier. Multiple review sources (Reddit, Ignite Marketing) flag the interface as dated and difficult to work in day-to-day.
Who this fits. Small teams tracking a single brand where ChatGPT Shopping analytics is a hard requirement and collaboration overhead is low.
Peec AI focuses on AI search analytics and content recommendations, and integrates with Looker Studio on higher tiers.
Pricing. Starter is $95/mo for 50 prompts. Pro is $245/mo for 150 prompts. Advanced is $495/mo for 350 prompts. Every retail plan (Starter, Pro, Advanced) lets you pick three engines from the catalog. Each additional engine costs $35-$165/mo depending on tier. API and Looker Studio are gated to Advanced and Enterprise.
Strengths. Prompt-level insights, unlimited seats, guided content recommendations, and a production MCP server on every plan. Looker Studio integration on Advanced is useful if you already report there.
Weaknesses. Base plans cap you at three engines. Matching seven-engine coverage means $140-$660/mo in engine add-ons on top of the base price. API is gated to Advanced. SSO is gated to Comprehensive (agency) or Enterprise. Tracking frequency is locked to daily on Essential and Growth, which inflates credit burn.
Who this fits. Teams that only need three engines and are happy reporting in Looker Studio. Peec and Bourd are the only two vendors in this category shipping a production MCP server on every plan, which is the right bet for any team running real work through Claude, ChatGPT, or coding agents. If that is you and three engines is enough, Peec is a credible choice. Plan to sit on Advanced or above if you also need the REST API.
Profound is the polished, venture-backed option. Content templates, automatic CMS publishing, and workflow automation are bundled on higher tiers.
Pricing. Starter is $99/mo for 50 prompts, ChatGPT only. Growth is $399/mo for 100 prompts and adds Perplexity and Google AI Overviews (three engines total). Enterprise is custom, typically $3,000-$4,000/mo, and is where workspaces, full engine coverage, and the API live.
Strengths. Content templates plus auto-publishing and workflow automation. ChatGPT Shopping. Dedicated GTM support on Enterprise. If you want your measurement tool to also be your editorial pipeline, Profound is the closest match in this list.
Weaknesses. Workspaces, full engine coverage, and API access are all Enterprise-gated. No MCP server on any tier. G2 reviews cite difficult onboarding and pricing that feels high relative to the feature set on lower tiers. Inflexible billing: 50 or 100 prompts with no in-between.
Who this fits. Teams with Enterprise budget ($3k+/mo) who want one vendor for measurement and content publishing.
Passionfruit has the lowest entry price in the category and is worth a mention for teams with minimal tracking needs.
Pricing. Lite is $19/mo for 20 prompts, ChatGPT only. Starter is $49/mo for 70 prompts and adds Gemini and Perplexity (three engines). Pro is $99/mo for 150 prompts and adds Claude (four engines). Enterprise covers all nine engines.
Strengths. $19 entry point. Unlimited seats on every plan. Free trial (credit card required).
Weaknesses. No public API or MCP on any tier. Engine coverage scales with the plan rather than being included. The parent company, getpassionfruit.com, sells managed SEO/GEO services; the self-serve tool sits alongside that agency business. Terms and conditions allow pricing and usage limits to change at any time.
Who this fits. Solo operators or founders tracking a handful of prompts on one or two engines, where API access is not a requirement.
Run the decision in this order.
Engine coverage first. If you need Claude, Gemini, Grok, Meta AI, or DeepSeek on a non-Enterprise plan, that immediately rules out Scrunch, Profound, and Passionfruit (below Pro). Bourd includes all seven on every plan. Peec includes three plus add-ons. PromptWatch includes all seven.
Then API and MCP. If you need programmatic access without a sales call, you are down to Bourd (every plan), PromptWatch (Professional and above), or Peec (Advanced and above). If you specifically need an MCP server so your agents can pull AEO data into Claude, ChatGPT, or internal tooling, the list is two: Bourd (every plan) and Peec (every plan). Why we think this matters more than anything else in the category.
Then seat economics. For teams larger than five seats, Scrunch’s $25-per-seat overage compounds quickly. PromptWatch’s per-seat caps do the same. Bourd, Peec, Profound, and Passionfruit all include unlimited seats on their base tiers.
What is the cheapest Scrunch AI alternative? Passionfruit Lite at $19/mo is the lowest sticker price, but it covers ChatGPT only. Bourd Starter at $69/mo is the lowest price that includes all seven engines, unlimited seats, and API access.
Which Scrunch alternative has the best API access? Bourd includes the REST API and an MCP server on every plan, including the $69 Starter. PromptWatch includes the API from Professional ($249) up. Peec AI includes the API from Advanced ($495) up. Scrunch, Profound, and Passionfruit gate API access to Enterprise or do not offer a public API at all.
Which Scrunch alternative has an MCP server? Two: Bourd and Peec, both on every plan. Scrunch lists MCP as “coming soon.” PromptWatch, Profound, and Passionfruit do not offer an MCP server. If your team uses Claude, ChatGPT, or coding agents to act on AEO data, MCP is the difference between an AI assistant that can pull live citations on request and one that can only describe what you exported to CSV last week. More on why API and MCP access are the most important feature in 2026.
Is there a Scrunch AI alternative for agencies? Bourd is the most agency-aligned option in this list. Unlimited workspaces on every plan, aggregated billing at the account level, and multi-account membership so the same operator moves between agency-owned and client-owned accounts with one login. Peec and Profound offer agency tiers but gate key features (API, SSO, workspaces) behind the higher ones.
Does Scrunch AI have a free trial? Scrunch offers a seven-day trial and requires a credit card. Bourd offers 1,000 free credits on signup with no card, roughly enough to run three to ten prompts end-to-end depending on which engines you pick.
What is the best Scrunch AI alternative for small teams? For teams of one to five with light volume, Bourd Starter ($69/mo) or Passionfruit Starter ($49/mo) are the two reasonable options. Bourd covers all seven engines and includes API access; Passionfruit covers three engines and does not.
Founder @ Bourd
Software engineer and data scientist. Founded my first company in 2014. Spent years alongside marketing and growth teams at startups before building Bourd. Posts here report what we see across the prompts Bourd runs on ChatGPT, Claude, Gemini, Perplexity, Grok, DeepSeek, and Meta AI.